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A fantastic article by my friend Steve Clark of New School Selling.

The world is full of pessimists…I choose to limit my exposure to people with negative outlooks. I know I have invested to much time with them if I feel my energy leeching away and and I want to do a exit spin. Your life can be whatever you design it to be. Design a masterpiece with you as the painter.

Finally, brothers, whatever is true, whatever is honorable, whatever is fair, whatever is pure, whatever is acceptable, whatever is commendable, if there is anything of excellence and if there is anything praiseworthy-keep thinking about these things. Philippians 4:8

You Have a Choice

Is your glass half full or is it half empty? Are you optimistic and hopeful about the future or are you fearful and full or doom and gloom?

If you believe the news media the world is going to hell in a hand basket. Not true. Yes things are difficult but we have been here before. In the late 70’s and early 80’s there was double digit interest rates, unemployment and runaway inflation but personal income, as adjusted for inflation is up 20% since the 1960s.

Why All the Pessimism?

In order to understand what is going on you have to take a really hard look at who the purveyors of negativity are and then drill down to understand their agenda. Without a doubt the purveyors of negativity are the media – both electronic and print. The volume of their message and the size of their audience make it easy for them to influence, persuade and downright “brainwash” the uneducated, intellectually lazy, mass of humanity.

When one drills down on the stories that appear on the nightly news and the front pages of morning newspapers there is an unmistakable trend and it is all negative. Why the negative you might ask.

Good question.

The simple answer is that negative news sells newspapers and network airtime. And newspapers and networks make their money from advertising. The more viewers or readers the more the cost of the advertising space. The media knows all too well that the best way to drawn a crowd is to promote negative by showing natural disasters of epic proportion, gruesome murders, rapes, kidnappings, celebrity misfortunes, etc.

Politicians of all stripes know, just as well, that when people are stirred up and fearful they are more easily manipulated and controlled. For an example of this, I refer you to the hysteria surrounding TARP 1 and the ensuing rush to action by Congress. Paulson and Bush succeeded in hoodwinking Congress that 700 billion dollars needed to be given to the banks immediately even though there was no plan or accountability in place about how they would spend it. The politicians got out politicked.

Promoting fear allows politicians to capitalize by promoting themselves as some sort of hero with a magic solution to a multitude of societal ills – can you say Obama. It is the oldest psychological trick in the book and yet people still fall for it. All of this is very carefully controlled and orchestrated. If you think otherwise you are indeed naïve.

You can choose fear or you can choose hope.

Warren Buffett chooses hope.

“Fear is very contagious. You can get fearful in 5 minutes, but you don’t get confident in 5 minutes.” – Warren Buffett said on CNBC, Monday, March 9, 2009

CNBC: “We’ve been getting thousands and thousands of emails from our viewers. Warren, we’d like to start with one that echoes a theme we heard again and again. This one comes from Terry in San Antonio, Texas, who asks, ‘Will everything be all right?'”

BUFFETT: “Everything will be all right. We do have the greatest economic machine that man has ever created. We started with 4 million people back in 1790 and look where we’ve come. And it wasn’t because we were smarter than other people. It wasn’t because our land was more fertile or we had more minerals or our climate was more favorable. We had a system that worked. It unleashed the human potential. It didn’t work every year. We had 6 ‘panics’ in the 19th century. In the 20th century we had the Great Depression, World Wars, all kinds of things. But we have a system – largely free market, rule of law, equality of opportunity – all of those things that cause the potential of humans to get unleashed. And we’re far from done. Your kids will live better than mine. Your grandchildren will live better than your kids. There’s no question about that. But the machine gets gummed up from time to time. If you take the bulk of those centuries, probably 15 years were bad years. But we go forward.”

Buffett spoke with Becky Quick of CNBC for 3-hours. Instead of focusing on the affirming, positive statements (such as the one above) the editors and directors of CNBC choose to go with, “Warren Buffett Says ‘The Economy Fell Off a Cliff.” Why?

There is an old saying in the newspaper business that says, “If it bleeds it leads”. Now you know why.

Wishing you all the success you have the guts to grab!

Steve Clark
“The Sales Psychologist”
Author of Profitable Persuasion 
Co-Author of Secrets of Peak Performers
Fax:    850-710-3209


Getting Happier: Three Books on Happiness
lareviewofbooks, on Mon, 25 Mar 2013 00:15:28 -0700

WHEN MY CHILDREN WERE YOUNG, my wife and I focused our child-rearing efforts on nurturing intellectual enthusiasm, self-discipline, kindness, empathy, honesty, and ambition. I don’t think we spent 10 minutes worrying about whether our kids were

How to Be ‘Happy’
Observer Online, on Sun, 24 Mar 2013 23:21:10 -0700

“The Constitution only guarantees the American people the right to pursue happiness. You have to catch it yourself.” –Benjamin Franklin. Benjamin Franklin’s noble words perfectly begin the documentary “Happy,” a film that pursues happiness all across

Don’t work, be happy – economist
3News NZ, on Sun, 24 Mar 2013 19:54:20 -0700

A Massey University economist is questioning our quixotic obsession with economic growth, saying it doesn’t make us happier and is environmentally unsustainable. Professor Christoph Schumacher is holding a public lecture on Wednesday called ‘Why


Some Times No News Is The Best News

Read the newspaper, Reading in the sun

Read the newspaper, Reading in the sun—Ed Yourdon (

Steve has such a wonderful folksy witty wisdom….and there are times he just nails you with the truth. thank you for todays insights.

Sales Training Tip: Choose What You Allow Into Your Mind Carefully

A front page headline on USA TODAY read:

90% of the ocean’s edible species may be gone by 2048, study finds
Having Hurricane Irene and the worry over the coming of the 2nd recession isn’t enough. They have to devote half their front page to scaring us about the potential scarcity of Mrs. Paul’s fish sticks thirty- seven years from now.

Since I will most likely be dead none of this really matters to me. I find the reading of the daily paper taking less and less time – no more than the drinking of one cup of coffee. The reason – most of what is in there is of no interest to me and has no bearing on the achievement of my goals. Some may say this selfish and I would plead guilty but successfully guilty.

These headlines and stories are nothing new. My first recollection of this type stuff was The Population Bomb, a best-selling book, written by Paul R. Ehrlich and his wife, Anne Ehrlich, in 1968. It warned of the mass starvation of humans in the 1970s and 1980s. Didn’t happen. And then we had Y2K and the whole idea that all there would be a technological meltdown. Didn’t happen.

Scientists, psychics, cult leaders, politicians and ignorant, irresponsible journalists have frequently predicted the end of life as we know it – starvation and famine, flood, asteroid attack, the earth veering from its axis, killer bees, or – the latest – mad cow disease, etc. – and they have all been wrong.

God knows how many times one religious group or another has declared that the end of the world was near. So far nothing, nada has happened. Now we have the fruitcakes who are saying that the ancient Mayan calendar predicts the end of the world in 2012 – that is if the sunspots don’t get us first. Geez, you would think the public would wise up to this journalistic hype and realize that that all this does is sell newspapers and books and get government money for wacky research.

Eventually something, maybe an asteroid will get us and those left will say, “see I told you so”.

I council my sales training clients to be wise and not pay attention to any of this hype and clog their brain with this useless dribble. If you are really, really smart, you will be ruthless about NOT paying attention to anything that doesn’t advance you toward your goals, enhance your important skills, or inspire and motivate you to be your best self and achieve your greatest ambitions.

Hobbies don’t count and you get a pass because everyone needs escape from the nose to the grindstone relentless toil that it takes to become rich and achieve total personal autonomy to do what you want, when you want, with whom you want.

Anything that does not achieve this goal has to be filtered out. Blocked. Ignored. Just because USA TODAY feels compelled to fill its front page with silly, decidedly unscientific drivel, with scary stuff about the future-without-fish, does NOT mean you must swallow it.

Wishing you all the success you have the guts to grab!

 Steve Clark
“The Sales Psychologist”
Author of Profitable Persuasion 
Co-Author of Secrets of Peak Performers


Happy Memorial Day!


Memorial Day 2009, empower network
Memorial Day 2009—cwwycoff1 (


Memorial Day weekend is here….

It will be nostalgic for me. My Dad Survived 3 wars. World War Two, Korea, and Vietnam as a fighter pilot in the Air Force. He was an amazing man and died of Cancer at 83. I really miss him. He always paid homage to his friends and comrades that didn’t return home from combat with him. Dad was a wonderful story teller, and could captivate us with the adventures he enjoyed that belonged in an era of days gone by. He led a life that was full and robust. His exploits and adventures played out in the telling like a movie unfolding on the screen. Action, danger and a dash of humor made him seem larger than life. I am blessed to have had him as an example in everything from work ethic, community service, and yes he inspired me as he was an entrepreneur.

Who Invented Memorial Day Huffington Post

National Geographic. Who Invented Memorial Day Huffington Post. Three years later General John Logan issued a special order that May 30 1868 be observed as Decoration Day the first Memorial Day a day set aside for the purpose of strewing with flowers or otherwise decorating the graves of comrades who died in Memorial Day How It’s Changed Why Some Oppose 3-Day Weekend National Geographic. Memorial Day Some facts you should know Albany Times Union. Memorial Day thoughts Russellville Courier. Forbes Seattle Post Intelligencer blog Allentown Morning Call. all 158 news articles.…

Memorial Day Remembering fallen of decade at war The Associated Press

The Associated Press. Memorial Day Remembering fallen of decade at war. The Associated Press. As the nation approaches its 11th Memorial Day since the United States launched the Global War on Terror Kraehe and others fear many have done just that. About 2.2 million US service members have seen duty in the Middle Eastern war zones and more.…

As Memorial Day Nears a Single Image That Continues to Haunt New York Times blog

New York Times blog As Memorial Day Nears a Single Image That Continues to Haunt. New York Times blog By LILY BURANA Memorial Day. The unofficial kickoff to summer. Barbecues sizzling. Lawn sprinklers hissing. Local marching bands tooting out Sousa. Red white and blue bunting hanging from the porch railings and on TV someone begins a recitation of.…




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Yikes….Student Loans Could Double Soon.

I have a daughter in college and growing up is tough enough without the worries of tuition doubling. With three years in and one to go at a private university…We thought we were prepared …and now there is a possibility of a major financial expenditure we did not anticipate.

This article from Fox News is a real eye opener.

Money 101 Written by Published March 26, 2012 FOXBusiness

The total amount of outstanding student loan debt exceeded $ 1 trillion last week, and that number appears only set to grow as tuition rates continue to rise and federal and state funding for school drops.

The Consumer Financial Protection Bureau reported that student loan debt topped $1 trillion—nearly 16% higher than an estimate by the Federal Reserve Bank of New York earlier this year.

And there’s more bad news: Students borrowing money from the government may face an increased interest rate on their loans if Congress doesn’t act soon.

Lawmakers must decide by June 30 whether or not to continue the provision from the 2007 passing of The College Cost Reduction and Access Act, which reduces subsidized Stafford student loan interest rates to 3.4% from 6.8% over a four-year period for families needing financial assistance. If this provision isn’t extending, students and their families will see their loan interest rates climb to 6.8%.

Nearly eight million students use subsidized loan to help pay for college, but the nation’s growing deficit is forcing Congress to cut to funding in many areas, including money for higher education, says Mark Kantrowitz, publisher of and

“We’re effectively in what is called a ‘zero sum game,’ where any increases in spending in one area require cuts in another area.”

Read: Saving for Tuition vs. Retirement: Which is More Important?

Democratic Rep. Joe Courtney of Connecticut, who has introduced legislation preventing the rate hike, says he has seen a powerful reaction to the provision on both sides of the aisle, as well as from the American public.

“We know that if the rates double, interest costs are going to add another $5,000 to $10,000 on graduates’ student loan debt and that’s something that I think students and families see much clearer frankly than the budget rules of Washington,” he says.

What this means for students

According to consumer group U.S. PIRG, borrowers taking out the maximum $23,000 in subsidized student loans over four years will see their interest increase by $5,200 over a 10-year repayment period and $11,300 over a 20-year repayment period.

Spencer Pritchard, a freshman studying political economics at UC Berkeley, is currently borrowing the first year maximum $3,500 in subsidized Stafford loans, and expects to borrow the maximum every subsequent year of his college tenure. If interest rates double, Spencer would be looking at paying around $4,000 in loans once he graduates.

“This may require me to take a job that I otherwise would not take–I am interested in community organizing, which is usually a low-paying job, but if I am swamped in debt then I might have to choose a more lucrative job offer that would otherwise not be my first choice,” he says. “Holding more debt would also deter me from making big decisions such as buying a home, car or getting married until further in the future.”

Read: Student Loan Grace Period Over: Now What?

Some experts argue that allowing the interest rate on subsidized loans to double again may deter students from seeking out federal student loans and turn to private loans, which could lead to even higher debt amounts as these loans are rarely capped and tend to have higher rates.

“I’m quite sure there will still be a substantial amount of people who are willing to take on the debt even at a higher interest rate and that’s kind of a mixed bag because we want people to go to school but we also want them to be able to be successful when they’re repaying those loans,” student loan expert Heather Jarvis says.

Effects of the provision

Kantrowitz explains that even if Congress keeps interest rates at 3.4% on Stafford loans, the Pell Grant program, has a high chance of getting terminated.

The Pell program allows lower-income students to borrow a maximum of $5, 550 for the 2011-12 award year (July 1, 2011, to June 30, 2012) without repayment.

“Realistically you’re pitting one aid program against another, and given the choice of cutting grants and making the loans less expensive or letting the interest rates go up, the lesser of the two evils is to allow the interest rates to increase,” he says.

Jarvis says that should the rates increase again, students having difficulty repaying their loans will have to rely on programs like the extended repayment plan or the Income Based Repayment plan.

“There would be far more people facing delinquency or default on their student loans without the availability of income based repayment,” she says. “[It] is a relatively new protection and it is still very underused and should be talked about more in schools and amongst the loan servicers.”

Students are listening up as their future debt situation hangs in the balance. US PIRG is reporting that they have delivered 130,000 letters to Congressional leaders from students asking them for their support to extend the interest rate cuts.

Courtney says that more co-sponsors are lining up to support the bill and that they will continue to push it to prevent rates from doubling.

“This is not the magic bullet to solve all of the problems,” he says. “Having said that, there’s no question that we have a very clear choice with a very clear deadline facing us in terms of whether or not all of the negative trends that we’re seeing in terms of rising student loan debt is going to be compounded if we don’t act.
Read more:

As parents we want the best for our kids. This is of vital concern to all of us with children in…entering or planning on attending colleges that will foot the full or a portion of the bill themselves.

Concerned parent,

Elysse Curry


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I Saw An Unsettling Cartoon Today…

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I Saw An Unsettling Cartoon Today..

It read… “I just realized I can double your workload and there’s nothing you can do about it…you’re lucky to have a job in today’s economy! You’ll gladly sacrifice your personal lives for no extra pay! But at least your hard work will lead to promotional opportunities for me…so said the boss.”

After reading that cartoon I released a heavy sigh of relief. I’m so thankful I work from home… However, even when working from home and you’re in a situation where your business is expanding and it requires you to handle a heavier workload. You may want to consider hiring a personal assistant. Your life will dramatically change for the better, if you find the right person.

What is a personal assistant? A true personal assistant is someone who’s totally dedicated to you. They’re not a receptionist, secretary, or someone who shares duties with two or three other people. This person is exceptional at helping you free up all the mundane jobs that clutter up your week.

They are brilliant in their activities so that you can focus entirely on what you’re brilliant at. I dreamed of having this person in my life… In fact I’m still on the hunt for my perfect match….Although I work with a virtual assistant that has been very effective and efficient…I say that because you have to be careful in the selection of a key person because it’s critical to your future health. If you select the wrong person, which I did…. I compounded my problems and magnified my frustration.

I strongly suggest that you have a profile made up with the ideal candidate before you start your campaign selection. Do not select someone just because you like them. (Which I did.) Of course you want someone that will be competent in their skills….and you do want to like them, but there are other points that are worth noting.

If you are a controller. Your typical mindset says that nobody can do things as well as you can. And to an extent this may be true. But if your assistant can do these tasks 70% as well initially, with proper training and good communication your well-chosen assistant will eventually be able to do all these activities as well as you and may even outperform you in many of them.

A, great question to ask yourself is how much am I worth per hour? I can remember a time starting out when I was putting in 80 hour weeks. Hopefully your dollar figure is high…and you have come to a realization that you’re running around doing low income activities, and it’s time to give them up!

So if you’re going to work with a personal assistant it’s absolutely imperative at least once a week you schedule time with your personal assistant to discuss your agenda.

The number one thing to remember and the most critical….. is to communicate. Lack of communication is the number one reason potentially great relationships fall apart. As you and your new partner come to learn each others systems. Let them know the key people that you want to spend time with. Here, an assistant can protect you from all potential distractions and interruptions by setting up screening methods.

If you have a great assistant. They may be able to organize and create better ways to help you function in and out of the office. It’s a thing of beauty when this happens.

I’m going to share with you in a future post how I was able to overcome some of the awful time wasters that bugged me big time and that may plague you as well. What you will learn will help you feel more relaxed and able to enjoy life. I am so thankful I found this book The Power of Focus..The Power of Focus: What the World’s Greatest Achievers Know about The Secret to Financial Freedom & Success
I hope you focus on having a great weekend…I plan too.




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Facebook…..Getting Personal With B2B Marketing

Life has been a little bit crazy this week. Taking new classes in Marketing….My daughter’s coming home from college, and her host family from Germany is coming in to spend the weekend with us… and in all the craziness….I am very thankful.

As I become more acquainted with Facebook from the prospective as a business owner, I have determined that business-to-business marketing can be a success if you embrace it as a vehicle to connect with and interact with your prospects and customers.

To recap Yesterday’s post, we discussed that there are five areas to conquer that will make this marketing method a success.

We covered number one …you want to make sure before they get your love…. you get their “like.” And Two… Make sure you integrate your lead generation with “likes.”

Today were going to look at three other components that will make Facebook rock in your lead generating funnel.


Create a contest or sweepstakes. A great way to attract fans is by using this strategy. You pick your prize….Carefully. Think about what sort of prizes might work for business-to-business companies. If you have a specific audience, what finite appeal might grab that business and induce them to partner with you.

One company that did this very successfully was Elogua. They did a joint venture launch program with Empire Avenue, a virtual stock exchange. Those who ” liked” Eloqua were entered into a drawing for virtual currency on a gaming site.

The sweepstakes attracted lots of fans, but even more important, it attracted the right kind of fans. They determined that it was the right community because they had very little churn following the end of the sweepstakes.

Before you launch any Facebook contest or sweepstakes, a word of caution; read the fine print of Facebook’s promotional guidelines. A separate page must be administered for any promotions, either on a canvas page, or as an app on a page tab. You cannot collect entries, conduct a drawing or notify winners from your main Facebook wall. Go to for more information.


Understanding the algorithm. EdgeRank is an algorithm that Facebook uses to bury boring content. EdgeRank is used to determine what appears in news feeds.
In order to increase your visibility. It’s key to constantly update your Facebook presence with content that ignites interaction.

Updates work best. They are rooted in utility and creativity. Make sure to include something personal or fun in your updates now and again. You want to match the interests of the people you’re targeting with compelling, charming stuff that’s relevant.

  • No spewing of sales messages, create updates that offer real value.
  • Invite interaction…ask open-ended questions.
  • Tailor posts to various outlets at different times of the day. Don’t cross-post or auto-post the same content to multiple platforms.
  • Tell your story visually. EdgRing gives more weight to videos and photos than the text-only status updates. Limit your volume: no more than one or two posts a day. Make sure to include posting on weekends. That’s the time to reach fans who are not online much during the work week.


Out-of-the-box thinking…..focus outside of Facebook.

It can be significant to embed widgets and plug-ins into your business website. This is a brilliant way to increase engagement.

Your visibility can be augmented by sharing your offers with your friends and customers through e-mails and on your landing page, by integrating Facebook sharing icons. You can connect virally and create a following and loyalty using this simple strategy.

Tomorrow we are moving right along with The Power of Focus The Power of Focus: What the World’s Greatest Achievers Know about The Secret to Financial Freedom & Success
…. are you a starter or a finisher? See you.





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Facebook…Getting Personal…Behind Every Business Lead Is A Flesh And Blood Individual


Getting personal with business-to-business marketing. Can Facebook really generate leads for business-to-business companies? For many that try to attract and engage fans through the Facebook site, They have found it to be fundamentally awkward.

Indeed, Facebook can be a lonely place for business-to-business marketers, according to Elysse Curry , founder of Curry Communications and Medical Media Solutions, which is a marketing and advertising company directed at medical technology. The company is based in Brooksville, Florida.

Facebook is definitely not as natural a fit in business-to-business as it is for a static consumer brand. Business to business companies need to work a little harder and get a little more creative to have success.

By implementing the five strategies I will outline for you, you can expect to see a dramatic increase in lead generation.
What I am finding is business-to-business marketers are increasing. We are looking to Facebook as a content distribution and engagement channel. In 2011 70% of business-to-business marketers used Facebook to share content with their networks, a 30% increase over the previous year, according to a study by MarketingProfs in partnership with the content marketing Institute.

What I found fascinating is there really is a key to finding success for your business to business clients on Facebook.

As you embrace the idea of a rich network that allows you to connect with prospects and customers…. In other words, actual people. Even though your business caters to other businesses…. You might sell roofing supplies commercially the other businesses, or you might sell e-mail marketing services to nonprofits… There’s still one person or perhaps a series of people who will ultimately make the purchase. So as you move into some out-of-the-box thinking, even in B2B, the goal is to reach and engage the flesh and blood individuals.

Facebook is a really busy place. It has a larger population than any country in the world, except India and China. And according to Facebook, its citizens are highly active, exploring and visiting the site an average of 40 times per month for an average of 23 min. per visit.

That’s exciting news for business-to-business marketers. As businesses update they are competing with potentially far more compelling stuff like photos, party invites, and inquisitive “what does that cute hot guy from high school look like now?”

Regardless, Facebook can work quite well for many business-to-business companies. I’m going to share five ways to use Facebook to increase and generate leads as well as connect with future clients through engagement.
This is critical to note… For any of these ideas to be effective, your company must have a business page, not just in individual profile. ( For guidance, see


Even though you want them to love you get the “LIKE” First.

It’s crucial to get your potential leads to “like” your page before you can engage them further. In all likelihood, less than 1% of your Facebook fans will ever return to your business page. Most are likely to engage with your business content through their news feeds.
After you create and design your Facebook page. It will lay the groundwork for building awareness and establishing trust. In addition, it will offer a regular platform for promoting sales, sharing content, and rewarding fans with special deals.
Incorporating links, calls to action, and sign-up forms that will link back to your website will all support your lead generation campaign.

When using social marketing for business-to-business. The B2B Social Media Book. The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More is a handbook you don’t want to develop without. Jeffrey L. Cohn site software developer for Brainshark does an effective job attracting the “Likes.”


Integrated leads with the likes.

This can be done easily by offering a free information rich e-book or video in exchange for contact info. Once visitors like the page they will be directed to a sign-up form a.k.a. opt in page before being directed to the free item.

By regular sharing of your content through media like-books, White papers, and webinars within your Facebook content stream, you remind your fans of the usefulness and effectiveness of your content by offering snippets and solid link’s via posts that emphasize the material itself vs. sales driven sign-up now directives.

One Magical component in social media marketing involves packing your Facebook presence with useful content, that communicates the brand’s value: a productive way to do this is by using PDF’s boasting collection of Facebook success stories, client logos, videos and more. and of course, your lead magnet is your newsletter sign up.

Tomorrow we will look at creating contests, understanding algorithms, and thinking outside of Facebook to get leads for your business. See ya then.

To your success,



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The power of focus

Brilliance is it a color…Personal accomplishment… Or something else… Read on to find out.

Priority focus works. I know it to be true. Having been unfocused for the the majority of my teenage and college years…focus brings a measure of sanity to a landscape of life that many times bordered on chaos and disorganization.

My friends and my family have affectionately noted that this was a part of my personality that was the least attractive to them. My husband often hinted no actually out right stated that my A.D.D. made him a little crazy….but he was willing to take the good with the bad as he’d promised until death do us part, and sometimes the death part he found very appealing. (just kidding.)

I can tell you since implementing this program. The Power of Focus Workshop. The Power of Focus: What the World’s Greatest Achievers Know about The Secret to Financial Freedom & Success
I’ve experienced dramatic jumps in productivity as well as income. I discovered a practical method, that made it easy to clarify my unique talents… And that’s one word Mike says definitely describes me…. unique.

One of the things I had to buckle down and take inventory of was, what was really going on during my typical week. This reality check is usually very revealing. Basically, you make a list of all the activities you usually work on in a typical week.

When I added up the total of all my activities it was close to 34. You can’t do 34 things each week and be totally focused. Even 20 activities is far too many. I was scattered and more prone to interruptions and distractions.

I was in shock when I analyzed how much of my week was fragmented, overwhelmed, and out-of-control. I was stressed out and unfairly witchy to my family. I think it was a Godsend that I picked up this book…The Power of Focus: What the World’s Greatest Achievers Know about The Secret to Financial Freedom & Success
….. It was screaming to me from the shelf in the airport bookstore when I was flying out for a speaking engagement.

I devoured the first few chapters, and the simplicity of what they were recommending, hit me upside the head like a 2 x 4.

Create a time log. Simply record everything you do at 15 minute intervals. Keep a notebook with you and do this for for five days and you will have a super accurate record. This takes a little discipline, but you’ll find it’s well worth the effort. This will clearly demonstrate how you are investing or wasting your time.

Remember the definition of brilliance we discussed in an earlier post? These are the activities that you do effortlessly, they give you energy, and produce the greatest results in income for your business. So the next step is to list three things that you are brilliant at doing in your business. Critical point here… are any of them directly involved in income generating activities? If not, you probably need to make some major decisions in the near future.

This question gets three stars…. In a typical week what percentage of your time do you spend on your brilliant activities? And be honest. Often the answer is 15 to 25%. Even if 60% of any percent of your time is being used profitably, there’s still a lot of room for improvement. What if you could refine this to 80 or 90%? Remember your bottom line income is directly linked to the amount of time you spend in your areas of brilliance.

The size of your opportunities in life will be determined by your level of brilliance.

Next, you want to look at your original list of weekly activities and select three things that you don’t like doing, resist doing or are just no good at. There’s no shame in admitting that you have a few weaknesses. I have a smorgasbord of them. I hate paperwork, bookkeeping, setting up appointments… doing follow-up calls. But those are all things that drive my business and all the little details that bring the project to completion are usually found on that list. So of course these need to be done, but not necessarily by me. Hallelujah.

If these activities tend to drain your energy instead of expanding it, and if this is as true for you as it was for me. Wake up…. When you keep on doing work you detest you need to remind yourself that this is futile. I love how the well-known speaker Rosita Perez explains it! “When the horse is dead, get off! Stop flogging yourself.” There are other options.

We will look at some of those options in an upcoming post.

Pick up a copy of their book “The Power of Focus”….Identify your unique talents by taking he priority focus workshop. The Power of Focus: What the World’s Greatest Achievers Know about The Secret to Financial Freedom & Success




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Freedom Isn’t Free..Thank You Martha Cothren For This Inspiring Lesson

My Dad was a Veteran of an era gone by.

He was my personal hero and the last of the single engine fighter pilots. He Survived 3 wars.World War Two, Korea, and Vietnam as a fighter pilot in the Air Force. He was an amazing man and died of Cancer at 83. I really miss him.

Dad always paid homage to his friends and comrades that didn’t return home from combat with him. He was a wonderful story teller, and could captivate us with the adventures he enjoyed that had us hanging on every word anticipating the… and then.

He led a life that was full and robust. His exploits and adventures played out in the telling like a movie unfolding on the screen. Action, danger and a dash of humor made him seem larger than life. I am blessed to have had him as an example in everything from work ethic, community service, and yes he inspired me as he was an entrepreneur.

The power of focus

I was touched by, Martha Cothren’s story.

As social studies school teacher at Robinson High School in Little Rock, she did something not to be forgotten. I wish my dad were alive to congratulate her. Let us not forget the price that is paid for our freedom, Thank you Martha for your example.

On the first day of school,
with the permission of the school superintendent,
the principal and the building supervisor,
she removed all of the desks out of her classroom.

When the first period kids entered the room
they discovered that there were no desks.

‘Ms. Cothren, where’re our desks?’

She replied, ‘You can’t have a desk until you tell me
how you earn the right to sit at a desk.’

They thought, ‘Well, maybe it’s our grades.’

‘No,’ she said.

‘Maybe it’s our behavior.’

She told them, ‘No, it’s not even your behavior.’

And so, they came and went, the first period,
second period, third period.
Still no desks in the classroom.

By early afternoon television news crews
had started gathering in Ms. Cothren’s classroom
to report about this crazy teacher
who had taken all the desks out of her room.

The final period of the day came and as the puzzled students
found seats on the floor of the desk less classroom,
Martha Cothren said, ‘Throughout the day no one
has been able to tell me just what he or she has done
to earn the right to sit at the desks that are ordinarily found in this classroom. Now I am going to tell you.’

At this point, Martha Cothren went over to the door
of her classroom and opened it.

Twenty-seven (27) U.S. Veterans, all in uniforms,
walked into that classroom, each one carrying a school desk.
The Vets began placing the school desks in rows,
and then they would walk over and stand alongside the wall.
By the time the last soldier had set the final desk in place those kids started to understand, perhaps for the first time in their lives, just how the right to sit at those desks had been earned..

Martha said, ‘You didn’t earn the right to sit at these desks.
These heroes did it for you. They placed the desks here for you. Now, it’s up to you to sit in them. It is your responsibility to learn,
to be good students, to be good citizens.
They paid the price so that you could have the freedom
to get an education. Don’t ever forget it.’

By the way, this is a true story. And this teacher was awarded Teacher of the Year for the state of Arkansas in 2006.

Please consider passing this along so others won’t forget either that the freedoms we have in this great country were earned
by U. S. Veterans. Always remember them
and the rights they have won for us.

Blessings abound all around the USA
if we only look for them!




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Whats The Pole Got To Do With It?

The power of focusWhats the pole got to do with it?

Whats the pole got to do with it…..come on…The power of focus can accomplish great feats…Just ask granny. Though truthfully Granny’s not alone when it comes to the attraction of a pole.

I have an embarrassing  confession. I have already repented and asked for forgiveness…so judge not lest yea be judged. I hangout and fellowship with an amazing group of women. Our Krew runs two floats during parade season known as Gasparilla when Tampa Bay is invaded by Pirates.

St. Paddy’s day started off like any other…it was a beautiful sunny day…I was excited to parade…I had a ton of new dazzling beads to trade and looked forward to meeting everyone at a local pub..

The women were beautiful in their colorful costumes…bling was outrageous,  glorious  and very prominent. I felt a little frumpy until a couple of my sisters blinged me out…now I was ready for the festivities and exercising my bead launching arm.

We passed a kaleidoscope of colorful and ornate floats in route to ours.. and as we came upon it there it was…right out in the open on a raised gosh it was a dancing pole.

I swallowed hard as I tempered the  feeling of unease…masking my mild prudishness and hoping no one could detect the spike of excitement that was bringing on a midlife power surge.

Many young beautiful women acquainted themselves with the pole as I watched in sickening fascination. They danced..they gyrated, and all the while I sipped my drink and pretended disinterest in the pole.

Pictures are a staple when parading…somehow I found myself pulled up onto the platform holding the pole. At first I was embarrassed and uncomfortable What if the kids saw me…holding the pole.

I slipped down and picked up my drink and my beads and set off with some friends to do some serious bead trading. Walking, laughing, sipping. As the evening matured we made our way back to the float and that beguiling pole was the entertainment for many until we took our places and the parade started.

As the sun slipped behind the horizon the street lights cast an inviting aura on the pole. I’m not sure how it happened.. but some how I found myself on the platform involved with the pole. Not in a sensuous  display… more of an exploratory  hey….someday I may need a pole.

The power of focus

It is very important to clearly differentiate your areas of brilliance from your weaknesses. You’re probably good at a lot of things, even excellent at some. Others you are competent at, and if you’re honest, there are some things you are totally useless at doing.

On a scale of 1 to 10 you could plot your entire range of talents, one being your weakness and 10 being your most brilliant. And all your biggest rewards in life will come from spending the vast majority your time in areas that score a 10 on your talent scale.

To clearly define your areas of brilliance ask yourself a few questions what do you do effortlessly….without a lot of study or  preparation? And what do you do that other people find difficult? They marvel at your ability and cannot  come close to matching it. What opportunities exist in today’s marketplace for your areas of brilliance? And what could you create using your unique talents?

We are all blessed with  a few God given talents. A big part of our lives is discovering what they are then utilizing them and applying them to the best of our ability. The discovery process can take years for  many people, and some may never grasp what their true talents are.

Unlike myself…There were many I witnessed that had definite pole talent…In fact several displayed true areas of brilliance. Humbly  I would never be up to make a living befriending the poll, however I am reasonably competent in other areas.

I love Jim Carrey, he is a comedian and movie star who now commands over $20 million or more per picture Jim has a true unique talent. As a teenager he spent hours everyday practicing in front of the mirror,  he can do incredible facial contortions, and can bend his body like a rubber band. Bet he’d be good on the pole.

Jim was brilliant at doing impersonations,  and this became his early routine on the comedy circuit.while he encountered many challenges on the road to stardom at one point he actually took two years off as he battled low levels of confidence and uncertainty.

However he knew he had talent and he kept persisting until he was finally offered the main role in a movie called “Ace Ventura- Pet Detective”, this was a role where he was allowed to be totally bizarre,  the movie was a huge box office  hit and launched him into stardom.

In the early stages of his career he didn’t attempt to do anything in a serious dramatic role  as his  supreme talent was unusual comedy. He spent hours practicing daily and he improved his focus by using visualization.

He wrote himself a check for $10 million for services rendered, dated it and kept it in his pocket. When times were tough he would sit on a quiet hillside overlooking Los Angeles and imagine himself as a movie star. Then he would reread the check  as a reminder of his upcoming good fortune. Interestingly enough a few years later he signed a deal for more than $10 million to star in the “Mask ” and the date? Almost identical to the one written on the check he had kept for so long in his pocket.

Priority focus works.

Make it a part of your everyday plan and you will experienced dramatic jumps in productivity and income. We have a practical method that will make this easy for you and will also help to  clarify your unique talents.

I will look forward to covering that in a future post

Pick up your copy of The Power of Focus: How to Hit Your Business, Personal and Financial Targets with Absolute Confidence and Certainty


The power of focus

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