A fantastic article by my friend Steve Clark of New School Selling.
The world is full of pessimists…I choose to limit my exposure to people with negative outlooks. I know I have invested to much time with them if I feel my energy leeching away and and I want to do a exit spin. Your life can be whatever you design it to be. Design a masterpiece with you as the painter.
Finally, brothers, whatever is true, whatever is honorable, whatever is fair, whatever is pure, whatever is acceptable, whatever is commendable, if there is anything of excellence and if there is anything praiseworthy-keep thinking about these things. Philippians 4:8
You Have a Choice
Is your glass half full or is it half empty? Are you optimistic and hopeful about the future or are you fearful and full or doom and gloom?
If you believe the news media the world is going to hell in a hand basket. Not true. Yes things are difficult but we have been here before. In the late 70’s and early 80’s there was double digit interest rates, unemployment and runaway inflation but personal income, as adjusted for inflation is up 20% since the 1960s.
Why All the Pessimism?
In order to understand what is going on you have to take a really hard look at who the purveyors of negativity are and then drill down to understand their agenda. Without a doubt the purveyors of negativity are the media – both electronic and print. The volume of their message and the size of their audience make it easy for them to influence, persuade and downright “brainwash” the uneducated, intellectually lazy, mass of humanity.
When one drills down on the stories that appear on the nightly news and the front pages of morning newspapers there is an unmistakable trend and it is all negative. Why the negative you might ask.
The simple answer is that negative news sells newspapers and network airtime. And newspapers and networks make their money from advertising. The more viewers or readers the more the cost of the advertising space. The media knows all too well that the best way to drawn a crowd is to promote negative by showing natural disasters of epic proportion, gruesome murders, rapes, kidnappings, celebrity misfortunes, etc.
Politicians of all stripes know, just as well, that when people are stirred up and fearful they are more easily manipulated and controlled. For an example of this, I refer you to the hysteria surrounding TARP 1 and the ensuing rush to action by Congress. Paulson and Bush succeeded in hoodwinking Congress that 700 billion dollars needed to be given to the banks immediately even though there was no plan or accountability in place about how they would spend it. The politicians got out politicked.
Promoting fear allows politicians to capitalize by promoting themselves as some sort of hero with a magic solution to a multitude of societal ills – can you say Obama. It is the oldest psychological trick in the book and yet people still fall for it. All of this is very carefully controlled and orchestrated. If you think otherwise you are indeed naïve.
You can choose fear or you can choose hope.
Warren Buffett chooses hope.
“Fear is very contagious. You can get fearful in 5 minutes, but you don’t get confident in 5 minutes.” – Warren Buffett said on CNBC, Monday, March 9, 2009
CNBC: “We’ve been getting thousands and thousands of emails from our viewers. Warren, we’d like to start with one that echoes a theme we heard again and again. This one comes from Terry in San Antonio, Texas, who asks, ‘Will everything be all right?'”
BUFFETT: “Everything will be all right. We do have the greatest economic machine that man has ever created. We started with 4 million people back in 1790 and look where we’ve come. And it wasn’t because we were smarter than other people. It wasn’t because our land was more fertile or we had more minerals or our climate was more favorable. We had a system that worked. It unleashed the human potential. It didn’t work every year. We had 6 ‘panics’ in the 19th century. In the 20th century we had the Great Depression, World Wars, all kinds of things. But we have a system – largely free market, rule of law, equality of opportunity – all of those things that cause the potential of humans to get unleashed. And we’re far from done. Your kids will live better than mine. Your grandchildren will live better than your kids. There’s no question about that. But the machine gets gummed up from time to time. If you take the bulk of those centuries, probably 15 years were bad years. But we go forward.”
Buffett spoke with Becky Quick of CNBC for 3-hours. Instead of focusing on the affirming, positive statements (such as the one above) the editors and directors of CNBC choose to go with, “Warren Buffett Says ‘The Economy Fell Off a Cliff.” Why?
There is an old saying in the newspaper business that says, “If it bleeds it leads”. Now you know why.
Wishing you all the success you have the guts to grab!
WHEN MY CHILDREN WERE YOUNG, my wife and I focused our child-rearing efforts on nurturing intellectual enthusiasm, self-discipline, kindness, empathy, honesty, and ambition. I don’t think we spent 10 minutes worrying about whether our kids were …
“The Constitution only guarantees the American people the right to pursue happiness. You have to catch it yourself.” –Benjamin Franklin. Benjamin Franklin’s noble words perfectly begin the documentary “Happy,” a film that pursues happiness all across …
A Massey University economist is questioning our quixotic obsession with economic growth, saying it doesn’t make us happier and is environmentally unsustainable. Professor Christoph Schumacher is holding a public lecture on Wednesday called ‘Why …
Whatever school system emerges in Northern Ireland, it must have a key role for shared and socially inclusive education, the Vice-Chancellor of the University of Ulster claimed today. On the third day of the Winter Graduation ceremonies in Jordanstown, …
Grads get history lesson, inspirational advice. James Carrigg, retired CEO of New York State Electric & Gas Corp. and founding member of the Watson School of Engineering and Applied Science, receives an honorary degree …
Because today’s teenagers are the first generation of people to have grown up using the internet at every stage of their development, many adolescents have a seemingly innate sense of how to use web technology to express their innermost thoughts and ideas.
Older writers often experience a kind of learning curve when they begin to blog, but many young people find that using a word processor and blogging software feels more natural and direct a mode of communication than writing in a diary ever could.
One of the reasons why blogs have undergone a kind of explosion in the teen community and are growing by leaps and bounds is the fact that they provide a unique mixture of visibility and anonymity.
A teenager can invite friends and peers to read his or her blog with a simple email, thereby winning attention or possibly even praise. Of course, with visibility usually comes the possibility of embarrassment, but the fact that it is possible to blog anonymously with an invented handle or nickname negates a lot of the potential for humiliation.
Many a blogging teen lives in fear that a parent or guardian will discover his or her blog, but by publishing under an alias a teenager can spill his or her secrets without fear of being traced.
Outside the world of blogging, teen writers often have very limited opportunities to be published.
Magazines and journals are often reticent to publish young writers who may not have as much credibility as older writers with a lot of experience and extensive credits to their names.
This can discourage adolescents from writing or from seeking chances to publish their work. By blogging, young people can begin to gain a following of readers without first having to win the attention and support of an editor or publisher who may not be very interested in teenaged authors.
The fact that blogs provide young people with a chance to exercise their impressive technical aptitude, to gain visibility without compromising privacy, and to build a readership for their writing without having to jump through the traditional hoops of the publishing industry.
Is it any wonder that there are so many teenagers with blogs. For some teenagers, blogging is even a very social endeavor that allows them to meet people with similar interests from all over the world. Many a blogging teen has discovered that having a weblog on the internet is a great way to explore self-expression and, often, to win positive feedback from new friends.
I met my new friend David and his very talented son Enoch at a marketing seminar in Atlanta. As you will soon see his blogging talents….I I for one am very impressed…I believe you will be as well.
My personal scare came at a time when I was in the heat of building a business, my daughter was in 4th grade and my Dr. told me I needed a bi-lateral mastectomy after my mammogram came back irregular with calcification’s and a biopsy that showed negative.
I was already scheduled for surgery when a concerned acquaintance suggested there was an alternative path. I questioned the drastic measures that would radically change my life…and began a quest that still 12 years later has me healthy and cancer free.
With discipline, commitment, encouragement and support from my family we embraced a drastic lifestyle change and I thank God and give him the credit that I am whole and well.
I remember the fear I endured, and encourage more women to seek for themselves.
One case study that was a tipping point for me involved two twin sisters that came down with breast cancer at the same time. One sister had a Bi-lateral mastectomy, and kemo…the other sister changed her diet, and went the alternative path.Two years later the one sister had died who had the mastectomy and kemo and the other sister was alive and well.
I had strong opposition from my Dr. that he felt I was making a serious mistake…and today I am thankful I had the courage to deviate from the mainstream school of thought which is surgery, kemo therapy and radiation.
Dr. Mercola’s article has been included in this post with the intention of encouraging women to think outside the box first…..explore your options before you are scared into a procedure that can and could be avoided.
Studies show that surgery or needle biopsies on tiny spots seen in mammograms, and the extra radiation needed to perform these procedures, can actually increase your risk for developing breast cancer, whereas had it been left alone, it may never have developed into cancer at all.
A growing body of evidence is showing that mammography leads to over-testing, over diagnosis, and unnecessary medical procedures, particularly in dense-breasted women, who are more prone to getting false positives or false negatives on mammograms.
Diet and lifestyle changes can help prevent, and in some cases even treat, all kinds of cancers, including breast cancer.
One of my employees details the events that led up to her breast cancer misdiagnosis, and the proactive steps she took to optimize her health and become cancer-free
By Dr. Mercola
Recently, the Harvard School of Public Health shook the cancer industry when it published research showing that mammograms may not only be inappropriate for breast cancer screening, but may actually contribute to significant overdiagnosis of cancer that otherwise would have remained harmless.
According to leading author Mette Kalagerii :
“Mammography might not be appropriate for use in breast cancer screening because it cannot distinguish between progressive and non-progressive cancer…
Radiologists have been trained to find even the smallest of tumors in a bid to detect as many cancers as possible to be able to cure breast cancer.
However, the present study adds to the increasing body of evidence that this practice has caused a problem for women—diagnosis of breast cancer that wouldn’t cause symptoms or death.”
When the scientists also suggested that women need to know the potential harm of mammography errors, the American College of Radiology and Society of Breast Imaging were quick to accuse Harvard’s study of being flawed.
But as more and more women come forward with stories of how they’ve lost their breasts and undergone grueling cancer treatments as a result of overzealous screening, it’s apparent the Harvard team knows what they’re talking about.
A Case in Point…
The Harvard study, released April 3, 2012, reinforces the story of one of the literature researchers that work for this newsletter, whom I mentioned in an article on cancer last year. She was diagnosed with breast cancer in 2010, and scheduled for several months of chemotherapy and radiation when she sought a second opinion at a renowned cancer institute. There, she learned chemo was inappropriate because her type of cancer doesn’t respond to it.
“Since chemo is poison, why would we want to poison you for no reason?” the oncologist told her.
Now she’s agreed to let me tell the rest of her story—one that is a perfect example of what Dr. Kalager was alluding to. Because of its flaws, mammography can lead to an overzealous search for possible cancer, over diagnosis and, ultimately, unnecessary medical procedures for something that, left alone, may never have developed into cancer at all.
Of course the breast imaging industry wasted no time firing off a scathing response to the researcher’s comments. But as I said, my employee’s story illustrates the study’s central thesis exactly: that a growing body of evidence is showing that mammography may be doing more harm than good for a great number of women.
A Teeny Tiny Dot—Followed by a Slew of Procedures
From the year she turned 40, this employee never missed a mammogram. Like many women, she mistakenly believed it was the most appropriate way to prevent breast cancer. She didn’t work for me then, so she didn’t know that radiation from mammograms can actually CAUSE cancer. But in 2008, everything changed.
“I had no lumps, no problems, it was just my regular screening,” she told me. “But after my 2008 mammogram, the technician said she’d seen something on it and needed to do an ultrasound right away. So that’s what we did. But when she was done, she left and came back with another tech, who did a second ultrasound. Then they both left and came back with the radiologist, who did a THIRD ultrasound. After a lengthy exam, the radiologist announced he was scheduling me for an MRI with dye immediately.”
The radiologist explained that he saw a tiny calcification in her breast, and since the ultrasound couldn’t tell him whether it was cancerous, he needed to do the MRI. The MRI was done, but that report wasn’t clear either, listing a final diagnosis as simply “suspicious.” The radiologist wasn’t satisfied.
“He called me at home and said he needed to do a stereotactic biopsy right away,” she said. “Scared, I agreed to it. It was a biopsy from hell, indescribably painful. In the middle of it, the radiologist commented that my ‘breast density’ prevented him from getting a good sighting on where to do the biopsy. I thought he was referring to all the weight I’d gained in the past few years.”
The biopsy came back negative. But her ordeal wasn’t over. She was next sent to a surgeon, who determined that she needed a lumpectomy, despite the negative lab report. So a lumpectomy it was—and that, too, came back negative.
Surgery or Needle Biopsies Can Actually CAUSE Cancer
“I was so relieved,” she told me. “But when I went back for my post-op checkup, there was a small lump at the surgery spot. I didn’t know at the time that there all kinds of studies about how the slightest injury or cut, as well as surgeries and biopsies can actually cause cancer—I just heard that on ABC News recently. I also didn’t know about other studies showing that injuries like my biopsy not only can trigger invasive cancer, but that mammographic compression can spread itviii .
“So when the surgeon said the lump was probably only a hematoma, I went home and ignored it. The lump was still there when it was time for my 2009 mammogram, and I pointed it out to the tech, who looked at it, felt it, and said it might just be scar tissue. When she came out and said everything was fine and I could go home, I asked if she was going to do an ultrasound on the lump, but she said no, there was no need.”
‘No Evidence of Cancer’
The written mammogram report reiterated the tech’s verbal report, saying there was “no evidence of cancer” in her breast. In 2010 she showed the tech the lump again, and again the tech said everything was “fine.”
“But this time I didn’t believe it,” she said. “So I went somewhere else before I even got the report back. I had a biopsy—and learned I had cancer. The very day of my surgery [mastectomy] I got the letter from the radiology center saying they were ‘pleased to inform’ me they’d found ‘no evidence of cancer’ in my breast. It was so crazy I couldn’t even find it in me to cry.”
After the mastectomy, the surgeon wrote her a prescription for a wig and scheduled her for chemo and radiation.
“But by this time I was working for Dr. Mercola, and I was very much aware of my power to take control of my own health,” she said. “So I did some proactive things right then and there, to make sure I was doing everything possible to fight this cancer.”
Diet, Exercise, Lifestyle Changes
The first thing she did was take a cold, hard look at the cancer risk factors of her overall health, diet, and lifestyle.
“I don’t have diabetes or heart problems or cholesterol,” she said. “But I was overweight—a definite risk for both breast cancer and its recurrenceix. Also, despite Dr. Mercola’s warnings on aspartame, I was addicted to Diet Coke—I knew for a fact that in clinical studies, aspartame caused breast tumors in mice, but I still drank it. It was a given that I didn’t watch my diet; I didn’t exercise; and I had no clue what my vitamin D3 levels were, even though I was aware that deficient levels of D3 are associated with breast cancer.”
Based on my recommendations, she implemented the following immediate changes:
Started supplementing with 10,000 IUs of vitamin D3 every day
Gave up ALL forms of soda, both diet and regular
Went on a grain-free diet and gave up refined sugars and flours
“And then I scheduled an appointment for a second opinion on the cancer treatment,” she said. “My new doctors gave me something called an OncoType Dx test, a type of DNA testx that tells you the likelihood of your cancer coming back in the next 10 years, and whether your cancer is responsive or not to chemo. That’s how I found out that, No. 1, my chances of it coming back were very low; and No. 2, that my kind of cancer doesn’t respond to chemo. When other tests showed no evidence of cancer elsewhere in my body, I declined radiation, so I had neither chemo nor radiation.”
A Natural, Nutritional Approach to Preventive Cancer Care
The cancer hospital where my employee went offers complementary care, including the services of both a nutritionist and a naturopath—a rarity among any place in health care, let alone the cancer industry.
“And I embraced them,” she said. “They told me to start exercising, and they furnished me with a wonderful anti-cancer diet that includes fresh, organic vegetables and fruits that are loaded with antioxidants. They applauded me for restricting myself on refined sugars and flours. And they also told me to GIVE UP commercial meats altogether, because of the carcinogenic ways in which they’re prepared. Basically, if the food comes in a can, box or package, I’m not supposed to eat it.
Luckily, my husband is a hunter so our freezer is already full of wild meats such as elk, deer, turkey and hog. We have a lake house, so fresh fish is always available.”
With the new diet, lifestyle changes, and exercise, the employee has lost over 25 pounds so far. She’s also taking vitamins and supplements that include a maintenance dose of 5,000 IUs a day of vitamin D3, CoQ10, vitamin C, grape seed extract, turmeric, and vitamin B12, to name a few.
“And I’m living it,” she said. “I feel better in all kinds of ways, and my lab work shows it. For example, at my last checkup, my vitamin D3 level was over 73—”a good number for cancer prevention” according to my oncologist.
“I love my new lifestyle, and my new way of eating. I’ve learned that many foods I’d never eaten before taste really good—the herb rosemary, for example, has a wonderful savory taste, and watercress and kale are full of flavor. I’ve learned how to snack too—a handful of walnuts is not only a cancer-fighter, but eaten with a glass of water, they can really fill you up. I’m never hungry, yet I’m losing weight a little at a time. And the best part is I’m cancer-free.”
As she embarked on this diet, this employee got a surprise bonus.
“I was diagnosed with rheumatoid arthritis in 2000,” she said. “But shortly after I started the grain-free, sugar-free, flour-free diet, something strange happened. I quit having aches and pains, and my fingers became unusually nimble. Then, when I went for my checkup at the rheumatologist’s, something even stranger happened: my blood work showed no evidence of RA at all! Although he said there was no way to prove it, the rheumatologist acknowledged that it was entirely possible that the diet was the mitigating factor in my recovery. So now I don’t need my prescription arthritis drug or even an over-the-counter pain medication. I can move and I’m pain-free. It’s a miracle!”
Mammography is a Total Failure for Dense-Breasted Women
Besides the importance of diet and lifestyle in cancer prevention, my employee learned a lot of other things on her cancer journey. For example, she didn’t know until recently that dense breasts have nothing to do with whether or not you’ve gained weight.
“But they have everything to do with your risk of a mammogram giving a false positive, which can lead to a slew of tests like I had, that you don’t actually need, or failing to identify a lump that is cancerous, like what happened to me,” she said xii.
Forty-nine percent of women have high breast tissue density, and mammography’s sensitivity for dense breasts is as low as 27 percent—meaning about 75 percent of dense-breasted women are at risk for a cancer being missed if they rely solely on mammography. Even with digital mammography, the sensitivity is still less than 60 percent.
The Final Diagnosis: Stay Cancer-Free with Knowledge
When my employee had her fateful 2008 experience, at least a dozen studies were already showing the association of breast density with breast cancer and the mistakes that mammography can make in both over diagnosis and misdiagnosis in dense breastsxv. She also didn’t know there was a movement afoot by other women like her xvi,xvii to force the FDA and state and federal governments to acknowledge mammography’s failures, or that thousands of women like her were either being over diagnosed and over treated, or had their cancers missed because of it.
“Now I’m the first to shout that, instead of telling you to go get your mammogram in October—Breast Cancer Awareness Month—what they should be saying is, ‘Are you aware that mammograms miss up to 75 percent of some women’s cancers?'” she says.
“There was a lot I didn’t know when this all started—but there also was a lot I did know, things that could have helped me stay cancer-free, but I wasn’t doing. I know better now, and that’s why I’m glad to share my story. The bottom line is to gather all the knowledge you can. Ask your doctor if you have dense breasts. Know your other risks for cancer, too—and do something about them! “Even more important, be aware that lots of times a whole slew of tests not only are unnecessary, but could be dangerous to your health.”
I thank my researcher for sharing her story with you, and hope it may inspire you to take control of your health; to really get PROACTIVE rather than waiting for disease to set in before you get that wakeup call. Maybe you’ll be given a second chance, like she was. Then again, maybe you won’t. Little else matters once you’re in a health crisis, so why not take the time NOW to implement a few healthy lifestyle strategies that just might help you avoid getting ill in the first place.
Remember, the greatest enemy cancer has is a well-functioning immune system.
In the event that you are diagnosed with early stage breast cancer, always get a second opinion—and possibly a third and fourth. I cannot stress this enough, as false positive rates are just too high and the diagnostic criteria is too subjective. Before you make any decision about treatment, and definitely before you decide to have surgery or chemotherapy, make sure your biopsy results have been reviewed by a breast specialist who is knowledgeable and experienced in that field. The majority of breast cancer is preventable. But if you are hit with that diagnosis, don’t lose hope! There is a great deal you can do to harness your body’s own powerful healing abilities.
iv Possible Net Harms of Breast Cancer Screening: Updated Modeling of Forrest Report, British Medical Journal, December 8, 2011: 343; d7627, James Raftery and Maria Chorozoglou
v X-ray Mammography: For Every Woman Whose Life is Prolonged 10 Women’s Lives will be Shortened, i.e. “Treated Unnecessarily”, Cochrane Database of Systematic Reviews, October 7, 2009: 2009(4); CD001877, Peter C. Gotzsche and Margrethe Nielsen
Most people don’t spend a lot of time thinking about their tongues.
But tongues reveal a great deal about a person.
In eastern cultures, doctors don’t just take a pulse. They also look at your tongue.
They believe that not only your health, but also your entire life can be “read” from your tongue.
I’d tend to agree but with a slight twist.
Let me explain.
I went to see a hypnotist body worker this week. While we were talking he said
“Elysse, people come into their office and all they do is complain. Their shoulder hurts. Their back aches. Their neck is tight. Why don’t people come in and tell me what’s going right in their lives?”
I thought about how his statement applies to people in general.
Spot Light On Business Professionals Our Special Guest…Dr. Ann Brown
It was my privilege to spend a week training with Dr. Ann Brown. I learned a lot about PTSD…and had the opportunity to really get to know Ann on a personal level. I can sincerely say that she is an amazing woman and gives selflessly of her time and talents.
This will be an hour that you do not want to miss. Dr. Brown will share powerful information that can be life changing for many of you who live with a post traumatic stress disorder or have a family member that deals with it.
Stop whatever you’re doing and join us Wednesday April fourth at two o’clock EST. Dr. Brown’s impressive credentials are listed for those of you that may know someone that would benefit from our broadcast.
Dr. D. Ann Brown PhD, D.D.C.S.
Joint Commission on Chaplain Accreditation and Education
Trinity Theological Seminary-Founder & President
Dr. Brown travels all around the country teaching and giving seminars to Soldiers, Chaplains, Clergy, Law Enforcement Officers,
Fire Fighters, EMS personnel, Church congregations and community members in crisis interventions, community disaster
preparedness and PTSD survival and management. Other duties include providing counseling services to both civilian and military
personnel and their families upon request. Experienced working with individuals and families in crisis or with generalized issues
due to deployments, marital issues, mental health issues, death and dying, family violence, drug and alcohol related issues and
specializes in Post Traumatic Stress Disorder. Besides teaching, Dr. Brown manages all South American and United States
Divisions of the Joint Commission on Chaplain Accreditation and Education and The Trinity Theological Seminary. She over-sees
all divisions for both JCCAE and TTS and develops all curriculum taught in specialized JCCAE training.
Crude Awakening….Look For Higher Gas Prices…Need Another Income Source?
I just left the gas station and Yikes…… $88 to fill my tank. That’s more than doubled when I bought my truck back in 2006. I love my truck…. It’s paid for…. I get the warm fuzzies just driving it…. Besides, it’s so big it makes me look skinnier. Love looking skinny.
Is there relief in sight? In March, gas prices hovered higher than any previous year. In 2009, just three years ago the price at the pump, was a mere $2.07; now at last check that number has reached $3.86.
If you’re on a budget, look for more fuel-efficient vehicles; but don’t spend $30,000 on a vehicle just to save a few pennies at the pump. Observe the the posted speed limits. Typically, cars that are the most efficient, keep their speed between 25 miles an hour to 60 miles an hour… every mile an hour over that 60 mile an hour number drives up your costs to an additional $.24 at the pump.
If it’s possible, walk or ride a bicycle.I really like this idea, except on a rainy day…. Which become bad hair days. Most trips occur within 2 miles of home, and the working population which consists of 50% commutes 5 miles or less to work each day. Many Canadians and Americans own bicycles, however, they use them significantly less than do any citizens of other countries.
If your vehicle has exterior racks remove unnecessary cargo when traveling. If you empty your trunk and you remove your roof rack and carry all items that you need to haul safely inside your car you’ll reduce when resistance which hikes up the need to refuel, as well as the price.
Make sure your car is in tip top condition. Poorly maintained or inefficient engines can use up a significantly greater amounts of gasoline than well cared for vehicles. When you fuel up use the recommended motor oil with the right gasoline octane levesl and keep your engine properly maintained. It is in your pocket books best interest to change your oil regularly and get a tuneup.
Efficiency is the key when you’re driving. This means avoiding sudden stops and rapid accelerations, as well as unnecessarily idling and jackrabbit starts. If you can use your overdrive gears and cruise control. This will help out tremendously. And if you can combine errands and carpool you can equalize the upsurge in price at the pumps.
Tire inflation that is not at the recommended amounts can spike up your gas bill by as much as 33%! In addition under inflated tires wear out more quickly as well as reduce your gas mileage.
With the rising cost of gasoline fuel charges more and more families are looking to add a Plan B…Stop what you’re doing right now…. Click on this link…. and check this out!
Life has been a little bit crazy this week. Taking new classes in Marketing….My daughter’s coming home from college, and her host family from Germany is coming in to spend the weekend with us… and in all the craziness….I am very thankful.
To recap Yesterday’s post, we discussed that there are five areas to conquer that will make this marketing method a success.
We covered number one …you want to make sure before they get your love…. you get their “like.” And Two… Make sure you integrate your lead generation with “likes.”
Today were going to look at three other components that will make Facebook rock in your lead generating funnel.
Create a contest or sweepstakes. A great way to attract fans is by using this strategy. You pick your prize….Carefully. Think about what sort of prizes might work for business-to-business companies. If you have a specific audience, what finite appeal might grab that business and induce them to partner with you.
One company that did this very successfully was Elogua. They did a joint venture launch program with Empire Avenue, a virtual stock exchange. Those who ” liked” Eloqua were entered into a drawing for virtual currency on a gaming site.
The sweepstakes attracted lots of fans, but even more important, it attracted the right kind of fans. They determined that it was the right community because they had very little churn following the end of the sweepstakes.
Before you launch any Facebook contest or sweepstakes, a word of caution; read the fine print of Facebook’s promotional guidelines. A separate page must be administered for any promotions, either on a canvas page, or as an app on a page tab. You cannot collect entries, conduct a drawing or notify winners from your main Facebook wall. Go to Facebook.com/promotions_guidelines.php for more information.
Understanding the algorithm. EdgeRank is an algorithm that Facebook uses to bury boring content. EdgeRank is used to determine what appears in news feeds.
In order to increase your visibility. It’s key to constantly update your Facebook presence with content that ignites interaction.
Updates work best. They are rooted in utility and creativity. Make sure to include something personal or fun in your updates now and again. You want to match the interests of the people you’re targeting with compelling, charming stuff that’s relevant.
No spewing of sales messages, create updates that offer real value.
Invite interaction…ask open-ended questions.
Tailor posts to various outlets at different times of the day. Don’t cross-post or auto-post the same content to multiple platforms.
Tell your story visually. EdgRing gives more weight to videos and photos than the text-only status updates. Limit your volume: no more than one or two posts a day. Make sure to include posting on weekends. That’s the time to reach fans who are not online much during the work week.
It can be significant to embed widgets and plug-ins into your business website. This is a brilliant way to increase engagement.
Your visibility can be augmented by sharing your offers with your friends and customers through e-mails and on your landing page, by integrating Facebook sharing icons. You can connect virally and create a following and loyalty using this simple strategy.
Facebook…Getting Personal…Behind Every Business Lead Is A Flesh And Blood Individual
Getting personal with business-to-business marketing. Can Facebook really generate leads for business-to-business companies? For many that try to attract and engage fans through the Facebook site, They have found it to be fundamentally awkward.
Indeed, Facebook can be a lonely place for business-to-business marketers, according to Elysse Curry , founder of Curry Communications and Medical Media Solutions, which is a marketing and advertising company directed at medical technology. The company is based in Brooksville, Florida.
By implementing the five strategies I will outline for you, you can expect to see a dramatic increase in lead generation.
What I am finding is business-to-business marketers are increasing. We are looking to Facebook as a content distribution and engagement channel. In 2011 70% of business-to-business marketers used Facebook to share content with their networks, a 30% increase over the previous year, according to a study by MarketingProfs in partnership with the content marketing Institute.
As you embrace the idea of a rich network that allows you to connect with prospects and customers…. In other words, actual people. Even though your business caters to other businesses…. You might sell roofing supplies commercially the other businesses, or you might sell e-mail marketing services to nonprofits… There’s still one person or perhaps a series of people who will ultimately make the purchase. So as you move into some out-of-the-box thinking, even in B2B, the goal is to reach and engage the flesh and blood individuals.
Facebook is a really busy place. It has a larger population than any country in the world, except India and China. And according to Facebook, its citizens are highly active, exploring and visiting the site an average of 40 times per month for an average of 23 min. per visit.
That’s exciting news for business-to-business marketers. As businesses update they are competing with potentially far more compelling stuff like photos, party invites, and inquisitive “what does that cute hot guy from high school look like now?”
Regardless, Facebook can work quite well for many business-to-business companies. I’m going to share five ways to use Facebook to increase and generate leads as well as connect with future clients through engagement.
This is critical to note… For any of these ideas to be effective, your company must have a business page, not just in individual profile. ( For guidance, see Facebook.com/business.)
Even though you want them to love you get the “LIKE” First.
It’s crucial to get your potential leads to “like” your page before you can engage them further. In all likelihood, less than 1% of your Facebook fans will ever return to your business page. Most are likely to engage with your business content through their news feeds.
After you create and design your Facebook page. It will lay the groundwork for building awareness and establishing trust. In addition, it will offer a regular platform for promoting sales, sharing content, and rewarding fans with special deals.
Incorporating links, calls to action, and sign-up forms that will link back to your website will all support your lead generation campaign.
This can be done easily by offering a free information rich e-book or video in exchange for contact info. Once visitors like the page they will be directed to a sign-up form a.k.a. opt in page before being directed to the free item.
By regular sharing of your content through media like-books, White papers, and webinars within your Facebook content stream, you remind your fans of the usefulness and effectiveness of your content by offering snippets and solid link’s via posts that emphasize the material itself vs. sales driven sign-up now directives.