Archive for August, 2012

The Best 2012 Rolodex Of Marketing Tools

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2012 Marketing Rolodex

Posted by Kim Roach

My personal Rolodex contains every tool, resource, and system that I use in my business. These are the golden nuggets that I have discovered over the past 7 years. Inside this report, you’ll get exclusive access to my favorite ghostwriters, copywriters, graphic designers, traffic assistants, programmers, and more…

 NameCheap.com – Cheap domain registration with an excellent control panel
for managing all of your domains.

BlueHost.com – Bluehost.com is the finest web hosting company I have come across. And I’ve tried quite a few of them. I’ve found Bluehost to be the very best in their class. They provide incredible support, unlimited domain names, and an excellent service for an affordable price.

However, I’ve just recently had to change web hosts because our site was simply getting too much traffic. We went with a Virtual Private Server at LiquidWeb.com which I’m really happy with so far. Some other really good options include RackSpace.com and SoftLayer.com.

Aweber.com – Hands-down One of the best services online for managing your email newsletter.

GoToWebinarWebinars are one of the most powerful tools for marketing and engaging with your community.

Amazon S3 – The Amazon Simple Storage Service. I use this service to store and publish almost all of my videos. They have extremely reliable internet storage, which is great for hosting large files like videos and podcasts. Using Amazon S3 you’ll never have to worry about running into bandwith problems. This can be extremely helpful – especially when you’re running a product launch.

EZS3 – Ok, so now you have your files uploaded to Amazon S3 but how do you publish those files and create video players that you can post to your website? That’s where EZS3 comes in. EZS3 takes the technical side out of it – allowing you to quickly and easily upload your files, create video players, mp3 players, and then upload your media onto your website. Plus, they also have a complete stats program to show you exactly how many people viewed your video, listened to your podcast, or read your pdf. Pretty cool! And a must-have for anyone like me who really doesn’t like to mess with the tech stuff.

UptimeRobot.com – A Free service that notifies you if your sites ever go down.

FileZilla – Free FTP software (I use this on a weekly basis to upload new files and pages to my website.)

Zamzar.com – A Free online conversion tool that allows you to convert nearly unlimited types of media file formats, including documents, images, audio, videos, etc… Convert your files to different formats quickly and easily.

 If you’re not tracking your visitors, then you’re flying blind. If you want to build a massively successful business, then you need to continually improve your conversion rates. That means testing your subject lines, open rates, squeeze pages, sales letters, calls to action, and everything in between. Anytime you aren’t testing is an opportunity you’re wasting.

Google Analytics – Get a much deeper insight into your website visitors. Find out exactly where your traffic is coming from, where they’re clicking, and how long they’re staying on your site.

Adtrackz Gold – This is one of my all-time favorite tools. And one of the most important. Adtrackz Gold allows you to create tracking links to see exactly which
traffic sources are sending you the most visitors, subscribers, and sales. It provides an additional layer of very important data that’s not easily tracked in Google Analytics. This one is a must-have if you want to scale your business to six-figures and beyond.

Google Website OptimizerBest free tool online for creating A/B split tests. Like everything online it does have a learning curve. But this is definitely one of my favorite tools for split-testing sales letters, squeeze pages, headlines, and more.

Visual Website Optimizer Visual Website Optimizer is an easy to use A/B testing tool featuring point-and-click test designer and WYSIWYG editor for creating variations. In addition to being dead-simple split testing software for marketers, it also dramatically shortens time to go live with your A/B tests because of the innovative “tag-less” integration (not to mention it reduces your dependency on IT and web development department for uploading code snippets again and again)

OptimizelySimple, fast, and powerful. Optimizely is a dramatically easier way for you to improve your website through A/B testing. Create an experiment in minutes with our easy-to-use visual interface with absolutely no coding or engineering required.

Unbounce.comDesign and split-test your landing pages using a visual point and click WYSIWYG editor. Unbounce is unique in that it comes with built-in templates that allow you to create, publish and optimize your landing pages without all the technical gumbo. But keep in mind that Unbounce is designed to A/B test *new* landing pages – not your existing website.

ClickTale.com – Creates a visual demonstration of how people move through your website. Watch movies of visitors browsing your website. Find out exactly how people are interacting with your website. See every mouse movement and every click.

http://www.abtests.com/Community website for sharing A/B testing results and case studies.  Lots of golden nuggets here 🙂

http://www.whichtestwon.comWant to test your marketing skills? Vote for which version you think won… and then see real-life test results.  A treasure trove of a/b split test results to help you format your own website, sales page, or squeeze page for optimal results.

 99designs.com – 99Designs has created a revolutionary design process where you actually have multiple designers competing to win your bid. So you can have hundreds of different designers creating multiple designs for you and you only have to pay the one you like best. This is one of the main services I use for graphic design. Also a great place to get new design ideas.

Hatchwise.com – Similar to 99designs.com but more affordable. You rate, review and provide feedback (constructive criticism) on all the designs you receive and then you pick the one you love the most, pay the designer the fee and download your design!

MiniSiteGraphics.com – Top-notch designer used by Jimmy D. Brown, Russell Brunson, Josh Spaulding, and Ewen Chia.

KillerCovers.comAmazing designs for your eBooks, DVDs, CDs, etc.

DesignGuruRyan.com – Top online graphic designer. Used by Mike Filsaime, Ryan Deiss, Chris McNeeny, Ewen Chia, and many others.

Pixelofgenius.com – Another top-notch designer.

PSD2HTMLConvert your PSD designs to high quality, cross-browser compatible, valid XHTML / CSS markup.

DimpleArt.com – Very affordable, high-quality caricatures you can create for your website, squeeze page, and overall branding. Also makes a great gift for JV partners.

 KillerSalesVideo.com – Create killer promo videos for your product launches.

SamuraiSalesVideos.com – Incredibly powerful sales videos with killer design.

GraphicsGenie.com – Some of THE most talented video designers in the business. They’re a little bit pricier but do incredibly good work.

VideoProducerOnline.com – Scott Lundergan is an award-winning Video Producer that can create a wide-variety of videos for your business.

If you’re looking to create a decent promo on the cheap, then Fiverr.com is a good place to go. They usually have some good video templates that they will customize with your own words and graphics.

 WriteSyntax.com – Cori Padgett is one of the best ghostwriters I’ve ever come across. She’s worked with a number of high-level clients including Jimmy D. Brown, Gabor Olah, Jenn Dize, Sandi Valentine, Ron Davies, and many others.

What really makes her writing stand out is her ability to infuse character and personality. She’s also had her writing published on sites like ProBlogger.net, CopyBlogger.com, Kikolani.com, FamousBloggers.net, TrafficGenerationCafe.com, and many others.

She has a variety of content packages available, including blog posts, media distributions services, newsletter content, and just about everything under the kitchen sink.

SixDegreesContent.com – Courtney Ramirez has a top-notch team of writers who can whip up high-quality blog posts, autoresponder emails, press releases, ebooks, and reports.

ArticleZ.com – A highly-skilled team of writers that will crank out blog posts, autoresponder emails, reports, and more. High value and highly affordable.

 Chris Haddad
Kevin Rogers
Vin Montello
Mike Jezek
Brian Keith Voiles

 Top Autoresponder Copywriters:

AnitaAshland.com – Writes autoresponder emails for Stephen Pierce and many other top marketers.

Jay White – Has written emails for Mike Filsaime and many other top marketers.

 To build a successful online business, you’ll need an ongoing supply of high-quality content. But creating all that content can take up huge blocks of time. And let’s face it, sometimes the hardest thing about writing is looking at that blank screen. But you can crank out content quickly using some high-quality PLR. PLR is content that you can use as your own. Modify it. Repurpose it. And put your name in the byline. Here are some of my favorite sources of high-quality PLR.

SpecialReportClub.com – Hands-down some of the best Internet Marketing PLR content online.

AllPrivateLabelContent.com – High-quality PLR that includes article bundles, autoresponder bundles, and reports.

EasyPLR.com – Very High-quality PLR articles & reports. Created by Nicole Dean: one of my favorite online marketers.

PLRSO.com – Exclusive PLR rights to some of Jimmy D. Brown’s best selling products. This is hands-down some of the very best PLR content available online.

PLRMiniMart.com – PLR content created by one of the best ghostwriter’s online, Tiffany Dow, “Ghostwriter To The Gurus”. Here you’ll find top-notch PLR articles, blog posts, autoresponder emails, ebooks and reports.

Niche-Content-Packages.com – High-quality PLR packages for blogs, websites, eCourses, newsletters and reports.

DIYPLR.com – Run by one of my favorite marketers – Alice Seba. Specializing in step by step, check lists, etc.

 Clickbank – Excellent All-In-One Solution that allows you to accept payments (via credit card and PayPal) and it has a built-in affiliate program. One of the best parts about Clickbank is they will pay your affiliates every 2 weeks so you don’t have to worry about sending out checks or doing mass PayPal payments. On the down side though, Clickbank does have a rather high processing fee.

PayPal – I Use PayPal for most of my products because it’s super simple to setup and they have a much lower processing fee. You can also sign up for Website Payments Pro – which allows you to accept payments via PayPal and by credit card.

Merchant Account – You can also accept credit cards by setting up a merchant account. One of the most trusterd merchant account companies online is PowerPay. I like this one in particular because they understand online businesses – and information marketing in particular.

Chargify.com – This one is a new-comer but looks very promising. If you’re looking for an alternative to PayPal then I would highly recommend taking a look at Chargify. Plus, they have a really nice backend admin area that allows you to easily analyze your business and manage your customers.

 Over the years, I’ve compared a number of different shopping cart solutions… InfusionSoft, NanaCast, 1ShoppingCart, Clickbank, etc, etc, etc…

For anyone who has compared different shopping cart solutions, one of the first things you realize is that there are pros and cons to EVERY solution. The key is to choose the one that best fits the needs of your specific business. Here’s a quick overview of the top shopping cart solutions online:

Clickbank – As noted above, Clickbank is actually a payment processor and shopping cart all built into one. The biggest benefit of Clickbank is simply ease of use. It’s a very plug-and-play solution that allows you to get up and running very quickly. However, Clickbank also has some down sides.  They have a high processing fee (7.5% plus $1 on every sale).  Also, with Clickbank you’re always going to have a higher refund rate and  commission hijacking. One of the big problems with Clickbank is that affiliates can very easily buy through their own links – resulting in commission hijacking. Which is a disservice not only to you but also to your affiliates.

InfusionSoft – One of the premier shopping cart solutions available online. InfusionSoft is EXTREMELY flexible and feature-packed but at the same time it’s VERY technically involved. You pretty much have to hire a programming team to get it up and running to fit your specific needs. So the learning curve is definitely going to be a bit higher with this one. But it is a VERY good solution and offers a lot of incredible features for scaling your business. InfusionSoft allows you to implement upsells, downsells, order page bumps, lifetime affiliate tracking, and much more.

Nanacast – Has many of the same features as InfusionSoft but with a softer learning curve. Nanacast has one-click upsells, downsells, order page bumps, dime sales, fire sales, membership site management, and much more. Nanacast is incredibly feature-packed and you can find out more about them on their website.

Rapid Action Profits – This is a shopping cart that I personally used for our Traffic Dashboard product. It has a number of excellent features but one of the biggest benefits of RAP is that it allows you to do 100% instant commissions via PayPal. This is incredibly powerful for recruiting an army of affiliates. You can read my complete review of RAP here.

1ShoppingCart.com – I haven’t personally used 1ShoppingCart.com but I do know that it has a lot of great features and it’s definitely one to consider.

 Digital Access Pass – If you’re looking to run your membership site with WordPress, then Digital Access Pass is definitely one of the best solutions out there. DAP comes with a built-in shopping cart that lets you do 1-click upsells, coupon codes, and dime sales. It also comes with a feature-packed built-in affiliate program that let you pay per-lead or per-sale. DAP integrates perfectly with WordPress, allowing you to drip-feed all types of content, including WordPress pages and posts, PDF reports, Videos, Audio files, Zip Files, and even images. Built-in File and download protection. Plus a host of other features which you can check out at http://www.digitalaccesspass.com/.

Wishlist Member – Wishlist is another great option for turning your WordPress blog into a full-blown membership site. On the technical side, Wishlist is probably easier than Digital Access Pass. But I personally prefer DAP because of the extra layer of features.

Membergate – Membergate is the Rolls Royce of online membership sites. It’s used by Chris Farrell at ChrisFarrellMembership.com and Jo Barnes at TheSocialNetworkingAcademy.com. I also used it for the Super Affiliate Club and I can tell you it’s an incredibly powerful all-in-one solution.

EooksCreated.com – Have your complete product done-for-you with EbooksCreated.com. For just $999 you can get a 50-page ebook, complete minisite design, and an effective sales page ready to go.

TheProductMachine.com – Another top-notch product creation service. They also have additional packages which include follow-up emails, squeeze page, short report, affiliate page, and affiliate tools.

InterBerry.com – A Top-notch team of programmers. Read a complete review at:

2 More Reasons Why You Should Hire Interberry

ActionWebApps.com – Kent is one of the best programmers online and has worked with a number of top online marketers. However, he does stay booked up most of the time.

InternetTranscribers.com – One of the best transcription services available online.

SpeechPad.com – Provides guaranteed quality transcription services at a low cost. Easy to use with fast turn around time. Used by HubSpot, SeoMoz.org, and Mixergy.com.

TranscriptionsByTara.com – Another top-notch transcription service.

VerbaLink.com – A very popular transcription service used by companies such as Dell, HBO, SONY, FedEx, HP, and many others.

CastingWords.com – A well-known transcription service that charges $1 per minute.

Ginny – One of my favorite transcribers on Fiverr.

Sar777 – Another great transcript provider on Fiverr.

 Voices.com – Voices.com is the industry leading website for voice talent.

Voice123.com – Another top-notch site for voice over talent.

 Disk.com – Used by many of the top internet marketers. A full service shop for software duplication, replication, printing, packaging, and fulfillment needs.

Kunaki.com – Print and ship on demand. They will drop-ship to any address with no minimums, commitments, or contracts.

Vervante.com – On-Demand Publishing and Fulfillment. Used by Ali Brown and many other top marketers.

 LastPass.com – LastPass is a password manager that makes web browsing easier and more secure.

DropBox – One of the easiest way to store, sync, and, share files online.

EverNote – This is one of my favorite tools online. I use it every day.Evernote makes it easy to capture and organize your life online. Allows you to take notes, save url’s, web clips, files, images and entire webpages.

I use it to create my online swipe file. Mark down ideas for new products. Keep a running list of article ideas, subject lines and more.

FreeMind – My favorite free mind mapping software. I use mindmaps to outline articles, new products, and business ideas.

RememberTheMilk.com – Website that helps you keep organized. lets you make lists and will send you email reminders when things are due. Integrates with Google calendar.

FocusBoosterApp.com – A free application that will allow you to get things done faster by setting a time for each task.

Enounce.com – Change the playback speed of Flash videos for faster learning, or easier understanding. From YouTube to educational and training videos, you’ll enjoy a more dynamic experience with the variable-speed “slider bar” that gives you the power to change the playback rate from 1/3 to 5 times normal speed!

TimeTrade.com (aka TimeDriver) – Take the headache out of going back and forth trying to coordinate a meeting with all your partners – let them schedule a meeting based on your availability.We used this for our high-level VIP coaching program.

Tungle.me – Online scheduling made easy, no need to send emails back and forth and convert time zones to meet with someone. Free accounts available, but you can also customize your platform to keep your personal branding.

TeuxDeux.com – Online app that allows you to manage your weekly to-do list. If you like making to-do lists as much as I do, you will love TeuxDeux. It’s an intuitive platform that allows you to create to-do lists, check off items, delete items, and move tasks around.

LeechBlock – A Firefox extension that allows you to block those time-wasting sites that can suck the life out of your working day.

The Action Machine – One of my favorite productivity tools that lets you organize your day and complete tasks so that you stay on track. Simply enter your tasks and set a time limit for each one. This software will turn you into an action machine!

InternetDownloadManager.com – A Cool tool that will increase your download speeds by up to 5 times.

 KeywordSpy.com – Find out which keywords your competitors are bidding on.

Trellian – Find out exactly where your competitors are getting their traffic from. Find out which sites are responsible for sending traffic to their pages. Extremely Powerful!!

T3Report – Find out who your competitor’s top affiliates are.

WhosMailingWhat.com – A vast library of direct mail data, which allows you to learn from their tests and direct mail controls!

Copernic Tracker – Monitor website changes. Find out when your competitors are split-testing or changing their websites.

Website Watcher – Similar to above. Monitor websites for updates & changes

WayBack Machine – Find out what a website looked like in the past. An excellent tool for seeing what your competitor’s websites looked like in the past in order to find out how they have changed their website over time. You can then use this data to increase the conversion rate of your own websites.

DomainTools.com – Allows you to find out who owns a particular domain along with what other websites they own.

Yahoo Site Explorer – Analyze your backlinks or the backlinks of your competitors

*** QuarkBase.com – Find out LOTS of information about any website.

BufferApp.com – Automates your tweets and sends them out during optimal times.

Timely – Schedule your tweets for maximum impact.

Tweet Adder – The ONLY automated tool I recommend for maximizing your Twitter marketing.

MyBlogGuest.com – Website directory of sites that accept guest posts. Great way to get traffic to your site free of charge.

RocketClicks.com – Top PPC management company

BuySellAds.com – Purchase ads that go live within 24 hours.

SendOutCards – Send your subscriber’s postcards in the mail with the simplicity of an autoresponder. SendOutCards will print the card, write your personal message to your clients in your own handwriting, upload and print your pictures, address the cards, and even ship it out for you for just $1.00 per card. You can even create a personalized follow up series of postcards for your customers to upsell your backend products. SendOutCards will automate the entire process.

VoiceShot.com – Web-based voice broadcasting allows you to send voice broadcasts to your subscribers. Extremely powerful!

SocialBakers.com – Social media statistics for Facebook, Twitter, LinkedIn, and Google Plus.

WildFireApp.com – Build interactive social media marketing campaigns within minutes.

EasyVideoPlayer.com – World-Class video player that allows you to add opt-in forms inside your videos. Embed clickable buttons inside your videos. Integrates with Amazon S3. Instantly redirect viewers to a website or shopping cart after your video. Include Retweet and Facebook Share buttons directly in the video. Detailed anatlytics and much, much more.

EmailOnAcid.com – Preview your email in 48 variations of the most popular email clients and mobile devices. Plus advanced spam analysis to make sure your email gets in the inbox. This service will even test your emails to see if it gets delivered through common spam blockers.

BackTweets.com – Find out who has tweeted your content. Includes automatic expansion of shortened URLs so you can find links even if you don’t know how they’ve been shortened.

Safe-Swaps.com – Largest online ad swap community. One of the best tools for growing your list of subscribers.

WarriorForum.com– Another great place to look for marketers who are actively looking to do ad swaps or solo ads.

DirectoryOfEzines.com – Largest online directory of ezines. Allows you to search their database for newsletters that accept advertising. Also a great tool for finding large ezines that accept article submissions.

SoloAdDirectory.com – Reed Floren’s Solo Ad Directory. Another good place to find marketer’s that sell solo ads.

WebinarSwaps.com – Find webinar partners for promoting your products and building huge lists of subscribers.

 osTicket – A widely-used open source support ticket system. It seamlessly integrates inquiries created via email, phone and web-based forms into a simple easy-to-use multi-user web interface. Manage, organize and archive all your support requests and responses in one place while providing your customers with the accountability and responsiveness they deserve. osTicket is an attractive alternative to higher-cost and complex customer support systems; simple, lightweight, reliable, and easy to setup and use. The best part is, it’s completely free. (Used by Jason Fladlien – easily installed from cPanel using Fantastico).

HeroDesk – Virtual assistance for your customer support needs.

 PopUpDomination.com – The Ultimate WordPress Pop-Up tool for capturing more subscribers on your blog.

BackUp WordPress – This plugin is a Backup & Recovery Suite for your WordPress website. It allows you to easily backup your WordPress blog and restore previously saved versions.

Fast Secure Contact Form – A super customizable contact form that lets your visitors send you email.

Feedburner – This plugin redirects all feeds to a Feedburner feed so you can track every possible subscriber.

Google XML Sitemaps – This plugin will generate a special XML sitemap which will help search engines to better index your blog.

Platinum SEO Pack – An extremely powerful all-in-one SEO plugin.

All In One Favicon – Easily add a favicon to your blog without having to edit any wordpress files.

WordPress Automatic Upgrade – As you may already know, WordPress upgrades their software quite often. However, it can be quite a job to update your WordPress version every time they come out with an upgrade. Thankfully, this plugin automates all of that, allowing you to update WordPress with just a few clicks.

Breadcrumbs in WordPress – Adds a breadcrumb navigation system to your WordPress blog. Some quick easy link juice.

WP Super Cache – This plugin is an extremely efficient page caching system that will make your site much faster and responsive. This plugin is very useful for handling sudden bursts of traffic coming from social bookmarking sites like Digg, Twitter, and Delicious. WP-Super Cache basically creates static versions of your pages so that they can be served to your visitors without querying the MySQL database.

Popularity Contest – This plugin will help you see which of your posts are most popular and feature them in the sidebar.

 

 

Time Management for Work at Home Moms

Sometimes the end of the day arrives and I am dismayed that my to do list is still ….my to do list….where did the time go? I am seasoned work at home professional and time management is an area I still need to improve on…this may be of help to you as well. Check it out!


Image source: http://www.bellaonline.com/art…

Many work-at-home moms believe they have the best of both worlds. They have the flexibility to be around for their children, stay in pajamas all day, and have satisfying and fulfilling careers. It takes a well organized woman to effectively manage both! – Time Management for Work at Home Moms – Moms at BellaOnline

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Under Desk Exercise: Get Fit While You Work

I spend so much time in my office I rigged my recumbent bike to hold my laptop computer so I can train while I am listening to educational webinars. This might be a good alternative for you.

When I started spending long hours at my desk, I started noticing a corresponding increase in my waist line. And when I started working from home, it only got worse, since my morning "commute" no longer even included the short walk from the parking garage to my office and back again. I’ve recently been trying to add fitness back into my regime with under-desk cardio machines and some simple exercises. Since I’m still stuck at a desk most of the day, I’ve been trying to get out more during lunch and try under-desk exercise while I’m pounding the keyboard. Here are some tips and tools I’ve been discovering. (Update: I’ve given up under-desk exercise in favor of my new FitDesk exercise desk/bike. I love it!)

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Source: Squidoo