Archive for October, 2011

Using Media Coverage as Advertising


One of the best ways to get free advertising is to get media coverage of your small business. If you hold a grand opening, re-opening or a special event, your local news team will pounce on the newsworthy information.

It takes creativity to put on a newsworthy event on a budget, but it can be done. Make it big enough, and the media coverage will help alert the local community that you are a presence – a presence that gives back to the people supporting it.

If you include music and entertainment, you can put on an event that will draw a crowd. If you happen to be located by a music college, try hiring a music student. You can probably find young musicians who will perform for little or nothing, just to get their names out there. You can also hire amateur clowns or magicians for low prices.

Another idea is to host a charitable event. Consider hosting an event that benefits a local pet shelter, a family with a child with cancer, or a homeless shelter–universally esteemed efforts that will make you shine. Whatever event you sponsor, make sure it is something your local papers will want to report on.

When you’re ready to roll, contact the media to let them know what you’ve got in store for them, playing it up big. Make sure you post information on your Web site so you get the online crowd interested as well. You will have to put up some cash, but you can find ways to host an event on a shoestring budget if you are frugal. This strategy suits the budget of most small businesses and can give you the exposure your business need to thrive in today’s competitive market place.

A Long Overdue Advantage…


All of the economic chaos that surrounds us can be downright scary!

The great news is that I just discovered something that will quickly ease any fear and uncertainty. In fact, if your anything like me, you’re about to get very excited.

What if there was a way for you to know the investing strategies of the “Ruling Class” that have long been kept secret from the MIddle Class?

Want to know how they do it? And how you can too?

I just watched a short video that opened my eyes to new possibilities, and you have got to see it.


My best,

Elysse Curry

Sales Training Tip: Quitters Never Win

This is from my friend Steve Clark with New School Selling..Thanks for a great article.

A quitter never wins and a winner never quits.

Persistence and the ability to overcome adversity is one of the most necessary personal characteristics for success in life and business. Unfortunately, it is in short supply in America. Especially in sales. In my three decade experience in the sales profession, I have observed hundreds of want to be sales professionals fail because they lack this personal characteristic. I used to think that sales training could instill this characteristic, but I have come to realize that by the time someone reaches the age of majority and enrolls in my sales training they either have it or they don’t have it. Their parents either taught and instilled this personal discipline in them or they didn’t. Frankly, no amount of sales training can correct or undue poor parenting.

Case in point. I recently read a story about a young boy from Boston who had a crippling degenerative disease. His speech was garbled. He couldn’t walk, and he wasn’t able to go to school with the rest of the kids in his neighborhood.

In spite of these physical limitations, his father was determined to teach this young boy to ride a bike. To make it easier, the father equipped the boy’s bike with front and rear training wheels. Day after day, the father would take the boy out to the sidewalk, put him on the bike and then go back into the house where he would watch out the window.

Day after day, the kid would trip over as he tried to ride the bike. The father watched all of this through the window and did nothing. The boy would pull himself up and try again. Day after day this same routine was repeated. Finally, one day the boy went about three feet before he fell off. Not discourage he got back up on the bike and tried again. Again the father did nothing. For weeks the kid kept trying and falling, and the father didn’t lift a finger.

One Saturday morning, the boy crashed off the curb as his father watched through the window. He got back up on the bike and tried again. Finally, he got the hang of it and was able to ride the bike about sixty feet and then turned around and rode the whole length of the sidewalk as his father grinned and watched through the window. When he reached the window and saw his father beaming he too broke out in a big grin. When their eyes met they both started waving their arms and laughing like crazy.

The moral, in case you missed it, is that both the father and son knew that the boy needed to face the challenge and struggle through it on his own. The boy needed to be his own agent of change, to be active in his own rescue. If his father had bailed him out, the boy would miss the chance to become his own hero. And only if he was the hero would this seminal victory empower him to face the other inevitable and monumental challenges that lay in his future. The only thing better than being his own hero in this story was being the hero in his own life.

This story is really about getting up every time we get knocked down. It is about seeing failure as a speed bump on the road to success. Heroes don’t quit because they know the only true failure is the failure to get up. Parents would do well to teach their children this lesson.