Archive for September, 2011

“The Greatest Things.”


Thanks Jim McCune you always have a valuable contribution…. The late Earl Nightingale, had some definitions called, “The Greatest Things.” Review them often to help us remember just what’s important and what isn’t.

Here they are – The Greatest Things:

  • The best day, today.
  • The greatest puzzle, life.
  • The best policy, honesty.
  • The greatest thought, God.
  • The greatest mystery, death.
  • The best work, work you like.
  • The greatest mistake, giving up.
  • The most ridiculous asset, pride.
  • The greatest need, common sense.
  • The most dangerous person, a liar.
  • The best advice, use good manners.
  • The wisest short-cut, develop mentors.
  • The greatest fault, to be aware of none.
  • The greatest truth, we reap what we sow.
  • The most expensive indulgence, self-pity.
  • The greatest deceiver, one who deceives self.
  • The best habit, making good on all commitments.
  • The best teacher, one who brings out the best in you.
  • The saddest feeling, feeling envious of another’s success.

The greatest thing in the world, love – love of family, home, friends, associates, company and country.

And here are some definitions taken from the backs of business cards and meeting notes we’ve accumulated along the way. They are from some of the top salespeople in the world.

  • The greatest handicap, egotism.
  • The greatest victory, victory over self.
  • The most certain thing in business, change.
  • The greatest job, being needed and appreciated.
  • The greatest gamble, substituting hope for facts.
  • The strongest competitive edge, a high level of energy.
  • The most effective selling habit, sound time management.
  • The greatest guarantee of success, honest intelligent effort.
  • The best action, keeping the mind clear and judgment good.
  • The greatest selling strategy, speaking as one who has authority.
  • The greatest waste, the vast reservoir of talents and abilities most of us possess but never quite get around to using.

Make 2011 great in every way!

Social media is all the rage these days, as it seems like there is no one who is not using such sites as facebook, Twitter, and YouTube. But while some people consider social media to be nothing but an interesting fad, others consider social media to be a vital part of the future of business. And so the question that businesses and businessmen must search out the answer to is: Is it possible for my business to survive without using social media?

The first thing you need to understand, in order to answer this question, is that social media can certainly be used to the benefit of a business. After all, a single “tweet” can spread like fire, and a “viral” video can be seen by millions of people in a matter of weeks. And when it comes to facebook, it seems like there is hardly anyone in the world who is not plugged into this most popular of social networking sites.

Of course, if you do not understand how to use these social media sites effectively, they can have very little value at all to your business. This is why it is important for you, as a business person, to take the time to understand the ways in which you can use social media effectively.

As for the question of whether or not a business can survive without being social media savvy, the true answer is: no one knows. Many prognosticators feel strongly that social media is not going anywhere – that it is not a fad at all, but is primed to stick around for a long time. And of course, your business will be left behind if this turns out to be the case, and if you are not plugged into social media.

Success With Social Media Online!

But even if social media does not end up sticking around for the long run, this does not negate the fact that social media is extremely popular right now. And by using social media in this present climate, you can do a lot to expand and further the success of your business. Social media can be hugely beneficial to your business, and even though no one can say for certain whether it is truly here to stay, it is certainly here right now – and you would be best served to learn how to use it!

Marketing Your Business Effectively

As a business owner, you might have heard it said that the most important thing you can do with marketing is to find something that works, but honestly, there is a step before this: you first have to make the effort to at least find something! Too many businesses ultimately fail because they have failed to try to market themselves in any way at all. Marketing is not difficult once you understand how to do it, but you have to make sure you understand how to do it if you want to remain in business. Find a marketing strategy (or several marketing strategies) that you enjoy, and that you can run effectively, and you will see your business blossom as a result.

As you stare at your computer screen and read this, take a moment to think about the ways in which people use their time; usually, catching people where they spend their time is the best way to market, and once you start pondering this, you will realize that you and most of your potential customers spend a lot of time on the internet. This should tell you one thing: The internet is one of the best places to market your product. With ads on the internet, you can often customize them to reach the exact audience that will be good for your ad, and you can cultivate high visibility and reach a broad audience. What’s more, you can make sure that you only pay for ads that people show interest in with pay-per-click advertising. Some of the best return on investment in marketing comes from pay-per-click ads.

You can also advertise on the internet absolutely free! By using Twitter and facebook, you can get your name out there to a great number of users; this is especially effective if you already have an established name and presence. Once you understand how to use these free social networking platforms effectively, they can do a whole lot to help you spread the word about your business.

Finally, the internet can also help you through the use of email. Email marketing has become one of the most effective methods for marketing your business, and you can typically get programs equipped with auto-responder technology without spending a whole lot of money.

Video email is a very effective method to connect with your clients. You can use it to introduce, promote, thank, education, and entertain current clients while seeking new business through referrals.

A free video email service is available to get you started which you can access here.


Sign up and take it for a fun spin. You will be amazed at how simple and enjoyable it is to use.

The chances of your business surviving are slim if you do not market it, and are nearly as slim if you do not have effective marketing. Figure out the marketing method that works for you, and then give it all your energy!

Deciding where your location will be is one of the most important decisions you will make when establishing your small business. Although many people believe that location does not actually matter all that much – or think that good marketing and a strong online presence can conquer the setbacks of a poor location – this is not always the case! Of course, with good marketing and a strong online presence, you can certainly improve your chances of success, but your success is still far likelier when you have a good location!

(You might also like The Instant Profit Multiplier For Any Small Business!)

Before you can choose your location, the first thing you need to have set in stone is exactly the sort of people who will be visiting your location. For instance, if you have decided to run a pizza parlor, and you want to sell pizzas for $5 apiece, your best bet is to set up your store near apartments and a college, rather than setting up in an upscale part of town. Similarly, if you have decided you want to charge $20 per pizza and make gourmet pizzas, don’t set up near that college; set up your shop in an upscale part of town!

You will also need to pick a location that is highly visible, after you have decided which part of town is right for you. After all, no matter how great your marketing is, you will still gain plenty of business from people who were just driving by and spotted your storefront. If you are in a highly visible location – and if you are able to make it apparent what it is you do – you will greatly increase your chance at success.

Finally – and this is an area many people neglect – your location should be easy to reach from the road! People are all about convenience, and if you have a visible location that can only be reached from one side of the road, or that requires people to cut across four lanes to get to you, they will still go elsewhere!

It is not difficult to choose a good location; you need simply to figure out the right location for your business to thrive, and then you need to make sure you have the patience to wait for that right spot to open up!

How To Deal With Criticism At Work

With the amount of time and energy you invest into your job, it can seem like your job is your “life” – no matter how much effort you might put into trying to convince yourself otherwise – and because of this tendency for people to feel this way about their jobs, it can be a tough pill to swallow when they encounter what they feel is unwarranted criticism or negative feedback about their work. While dealing with criticism in an area into which you invest so much of your own time and energy can be difficult, it is also quite possible to deal with this criticism in an appropriate manner, as long as you take the proper approach.

As far as “handling criticism in the workplace” goes, you will first need to realize that you should accept it when it comes your way; if your boss is giving you criticism at work, it is likely because they see something that they feel you should fix, and arguing with them is not going to make the situation any better!

Find a place where you can be alone for a little while after you have accepted the criticism; in this “alone place,” think about the criticism you were given, and establish whether there is anything you can take away from the things that were said. During this time, you should acknowledge to yourself the things you do well in your job, but you should also see what truth and means for learning you can take from the things that were said to you.

Finally, the most important part of dealing with criticism at work is reminding yourself that – no matter how much time you spend at your job – this is not your life, and it is not the most important thing in your life! When you come to this realization, it will be much easier for you to learn from criticism given to you at work, without getting weighed down by the negative aspects of the criticism in question.


When you are working on a project – whether for work or for a personal hobby – it can be easy to get “stuck.” And many people end up getting more and more frustrated when they get stuck, as they push so hard that they are unable to get unstuck. Rather than “pushing” – regardless of whether the project you are stuck on is a work project, a creative project, or just something for fun – you will be better off easing yourself out of the rut. And simply collecting your thoughts is often the best way to ease yourself out of one of these ruts.

Different methods of “thought collection” work well for different people, so it will be important that you find the method that works best for you. For instance, some people find that brainstorming with others – especially if you are on a project team – helps to get them out of the rut. If you find that brainstorming is a good approach for you, check with your project team to make sure it is also a good approach for them. If it is, you will be able to push out of a rut with the help of the rest of your project team, and you will be able to help them when they end up in a rut as well.

Other people find that they are able to collect their thoughts best when they simply go out for a little walk. These people find that they can sort through their ideas and organize their thoughts when they are able to get outside for a bit or simply get away from their desk. By the time they return to their desk, they are ready to attack the project again with a whole new perspective.

And one of the was that seems to work best of all for getting out of a rut – as strange as it might seem – is to just not think of the problem at all. Many people find that when they finally stop thinking about a project – forcing themselves to move onto other things – the breakthrough will come!

When you get stuck on a project, this is nothing to feel bad about, as it tends to happen to everyone; the main thing is that you know the best way for you to get unstuck whenever you get stuck!