Archive for August, 2011

Branding Tips


Perhaps you’ve realized you need to clearly establish your business brand so you can stand out from the competition. The following tips will get you started on a visual depiction of your business concept.

Make good use of color. This is perhaps the most significant choice you will make. Does that surprise you? Color experts estimate that over 50% of a person’s reaction to your advertisements or web pages is directly correlated with how color is used in the ad or site.

Colors are associated with specific emotional reactions. Warm colors make us want to eat, which is why reds, oranges, and golds are often painted on dining room walls. You can put forth an earth-friendly personna by using greens and a serene image by using blues and purples. You’ll have to determine what emotional reaction you want to evoke in people.

Some colors are already “taken” or linked to well-known brands. For example, everyone knows pink is symbolic of breast cancer awareness. A lot of banks use blues. And who doesn’t think of McDonalds when they see golden arches? Choose a color scheme that will brand your business without linking you to anything undesirable.

Put thought into choosing the right logo or images. Do you want a modern, sleek look, or would you rather promote a vintage, funky, one-of-a-kind image? Get exposure to a variety of images and logos so you can get a good feel for what will best brand your business.

Consider the tone of your logo or mascot. Do you want to promote a silly tone – like that portrayed by the Rabbit on Trix cereal ads? Or are you looking for a formal, elegant tone?

If you aren’t artistically inclined, hire a graphic designer or marketing specialist. Inexpensive artists are easily found at art institutes or colleges. Don’t hurry through the process; choosing the right logo is essential.

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Running Your Small Business from a Distance


Running into problems is an issue small business owners constantly deal with. Across the board these issues remain pretty consistent regardless of the line of business they are working in. Hiring trustworthy and hard working staff members is one of the top issues. A large amount of time being spent at their business is the result for many owners who cannot find the quality of staff that their business demands. A work-life balance that is completely out of whack ends up happening.

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How to Succeed as a Small Business Owner and Still Have a Life is a book that focuses on restoring the work-life balance for over extended business owners. There is no joy in having a successful business if you cannot enjoy some quality time away from it. Your small business should help make your personal life more enjoyable and not to eliminate it. Bill Collier wrote this book to provide guidelines on how to make sure that your life thrives away from your small business.

Running a successful business while enjoying time away from it will only be possible with a staff that is the major tool of your business. A staff that is at the center of a business plan is the focus that Collier presents and develops. Making sure they are successful really directly relates to the values that you can provide to them. If you run your business by a strong set of values you will be able to help guide your employees without actually being with them. This is the final goal any small business owner should have.

Collier writes 20 chapters that center around goals. There is a specific process that he lines up including thinking of some goals, achieving them through focused planning, and then making sure you follow through on them. This three step process should provide you with a great base for success. Success will be determined by how well you can run this business without the absolute necessity of your attendance. When you are away from your business you will no longer need to worry about it.


Nothing can be worse than being on a project team at work and finding that you do not get along with the other people on your team. Of course, it is vital that you get along with these people as best you can – especially if the project will be lasting for a while and you will be stuck with these people every day. In fact, you can follow these tips to get along with even the worst of them – without actually liking them at all!

First and foremost, you need to recognize that it is not always necessary or important for you to prove that you are right. Even though this can be difficult if you find yourself on a team with an insufferable “know it all” who is nevertheless usually wrong, it is still important to adhere to this principle. Oftentimes, the majority of the members on a project team will be absolutely wrong about something, but this “something” will be something that has no real bearing on the project; you will begin to notice this as you realize that you do not always have to prove you are right. In essence, this will lead you to start picking your battles, learning to only correct the rest of your team at those times when it is necessary.

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Picking your battles also extends to other situations, such as those conflicts and frustrations you will encounter and experience with the way others on your team work. In the end, it is better for both yourself and the project that you only assert your strong opinions about something when it is necessary to do so. Especially when you are around the same people every day, it can be difficult to be “the bigger man,” but this will pay off in the long run.

Being the “bigger man” also extends to those times when someone else on your project team tries to take credit for work they did not actually do. In the end, your superiors are likely to recognize who has truly done the best work; after all, if you have noticed, they will notice as well!

Being on a project team is supposed to be all about completing the project well, but it often turns out to also be about surviving to the end! You will be able to not only survive to the end when you follow these tips, but you will also be able to thrive!

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Getting Started With Online Investing


If the idea of getting started with online investing has been rolling around in your head, you might be a seasoned investor trying something new, or you might be a new investor wading into the waters of the stock market for the very first time. Regardless of which of these two categories you fall into, the place where you will start with your online investing is likely to be the same – and if you follow this guide, you will know what you need to do in order to get started with online investing!

When it comes to online investing firms, there is a plethora of choices, and you will need to compare all of these – looking at the commissions they charge, the tools they offer, and the reviews they have had from customers – to find which of these you feel most comfortable with. Generally speaking, you will find more in the way of investing tools and expert advice when you use a service that has a higher commission, but there are actually a few that are among the most highly-rated and have among the lowest commissions!

You will need to fill out an application online after you have decided which brokerage firm you want to use for your investing. This application will not include much more than your basic information, and should be a fairly simple process.

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Once you take these steps, you will be ready to decide how much you want to start out with for your initial wave of investing; each of these brokerages will have a different minimum that you must invest, but you will be in the best shape if you use more than this minimum.

Finally, you will be ready to start doing research – which is the most important step of all when it comes to investing, as you are unlikely to be successful with your investing if you have not done your research. And of course, after the research comes the investing – and if you invest well, it will also be time to enjoy your profits!

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Small business solutions

Advice on Getting Your Small Business Off the Ground
Posted on August 27, 2011 by elysse

It can be very difficult for many people to run their own new small business. If a small business is going to fail it will most likely do so within a couple of years. If you are thinking about running a small business consider that statistic and make sure that you are very educated on what to do. Small business for dummies is a great book written by Eric Tyson and Jim Schell. If you want to start off your small business successfully reading this book will definitely help you out.

Small businesses will enjoy this comprehensive guide since it deals with all of the issues a new business owner will have to overcome. One of the most important is to figure out how much it will all cost. Miscalculations of the costs involved with business ownership is the main reason they fail. Another important topic it covers is what legal issues you could face. Will you incorporate your business? Is an LLC a better choice for you? The authors intend on making your decision easy.

Initial success is great but make sure that you keep your eye on the future with some plans. Small Business for Dummies will help you to formulate a plan on expansion of your business. If your business doesn’t make it you don’t want it to be because you didn’t plan ahead. Get the word out on your small business by using a comprehensive marketing plan in order to start planning ahead.

Obviously you have a drive and passion to own your own business. Gather the information that you need to make it a success without fail. Although you are starting small, your business can eventually become something much bigger. You may be holding some original and never heard of ideas for a product or service. You can still end up failing though if you don’t make sure that it is all executed in the right ways. Don’t take a chance and seek some expert advice from the writers of Small Business for Dummies.

Small Business For Dummies

Sales Copy That Sells

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Are you unsure if your sales copy is doing the trick? Your marketing materials may be lacking the neccessary push that drives sales. The following sales copy writing tips will help you polish your marketing materials until they shine: Every piece of sales copy needs to contain a direct, compelling call to action. In other words, you need to clearly communicate what you want customers to do, and then faciliate that action by making it easy to do. You’ll need to identify what you want to get from this sales copy (Do you want them to give you their contact information, buy a product, try out a sample, join for a trial period?) and then make it easy for them to take that action (sign up, make a call, click on the link, come in to the store, reserve a spot, etc.).

Explain why, not how. Ineffective sales copy focuses on how you make the product instead of why the customer wants to buy it. Focus your sales copy of why your customer will benefit from the service or product.

Make the customer want to buy now. Make it clear that your offer is available for a limited time only, showcasing the cost-savings or other advantage to acting now. Make the customer fear the service or product will not be available in the future or the cost of delaying will be unpleasant.

Illustrate why the customer wants this product or service. Describe all the positive things the customer will experience if he or she buys, or describe how awful life can be without your product or service. It doesn’t matter which angle you take, but in either case you’ll want to compell the customer such that he will feel like he cannot put off the purchase for another moment because it will be unbearable to wait.

You’ll want to experiment with different sales pitches until you hit the perfect pitch–the one that delivers results!

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Four Key Affiliate Marketing Principles

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Affiliate site marketing is a growing business, but this popularity has made it tougher to get into. The following four principles will help you succeed instead of fail as you dive into the field of affiliate marketing.

Investigate to determine which offers are the best converters. Ask your affiliate marketing manager to advise you on which offers are converting best, and be willing to pay for an offer that truly pays out. If you’re a newbie affiliate marketer, you definitely don’t want to take on the gigantic task of trying to drive traffic to an offer that isn’t going to convert.

Choose a niche that isn’t already overly saturated. You may be surprised to discover there are really unique niches out there that have offers that will convert well and are not yet taken by the experienced affiliate marketers. You may end up with some oddball topic, and you may take a while to research it and promote it, but you’ll reap the rewards when it starts converting for you.

Recognize how important it is to get in good with your affiliate site manager. Work hard on the low-paying offers so your manager will trust you to take on higher-paying and better-converting offers later on. Create top notch affiliate sites that your manager will be proud of. Employ a professional copywriter if your writing is anything but excellent, even if it costs a lot; a grammatically incorrect site with poor writing won’t convert any offers, because your visitors will think you are promoting junk. Maintain a good relationship with your affiliate manager by responding to communications immediately and with respect.

Follow the search engine rules. As the saying goes, the Google giveth and the Google taketh away. Don’t think you can throw together a lame one-page site full of promotional junk and get approved by search engines. Invest in at least ten pages of content, all legitimate stuff that discusses the topics related to the offers you want to promote. Add both a contact us and resources pages to add legitimacy.

Affiliate marketing takes time, but if you keep at it, you’ll get your piece of the pie.

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Run A Daycare Out Of Your Home

For anyone who has ever considered running a daycare, the realization that leasing and paying utilities on a facility can cost so much is often enough to kill this idea. But actually, it is not uncommon for people to run daycares out of their homes, and this can be an extremely practical solution. If you go with this option, you can work from home while also saving lots of money on overhead.

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Before you get started, you will want to make sure it is okay for you to run a daycare out of your house, especially if you are renting the house you live in. For anyone who rents, make sure you notify those from whom you rent before getting started, as you will need their permission. And if you own a house, make sure you feel comfortable putting your investment in the hands of a bunch of children.

You should also be aware of the ages you plan to take care of; it might seem profitable to take all who want to come, but this can hurt you in the long run. When you try to take care of a lot of different age groups at once, the task can become much more difficult. You can also risk serious damage to your house (or to the house you rent) with certain age groups, as some ages tend to be more destructive than others.

Finally, for your peace of mind and the peace of mind of the parents, make sure your house is “childproof.” This means that there should not be any sharp or breakable objects around, there should be no unlocked cupboards with cleaning supplies in them, and you should be able to keep the children in a specific area. You will be able to feel confident that the kids are safe if you take these steps, and the parents will be able to feel confident as well.

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If you go about it the right way, running a daycare out of your home can be lots of fun. Just make sure that you are okay to run the daycare, that the children you are taking care of are in an age group you feel comfortable with, and that your house is safe for the kids, and you will be all set to go!

If you have used eBay, you surely understand how important it is to have a good seller rating. This remains the case for everyone who hopes to sell on eBay, no matter whether you are a regular person trying to unload some old stuff or a company trying to establish yourself. Frequent eBay shoppers will even make their purchasing decisions based on a seller’s rating if two products are similar. In fact, if you have a poor rating or no rating, a buyer might even spend more money so that they can get the product from a seller with a good rating!

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The problem, of course, is that it can be difficult to sell on eBay if you do not have any ratings at all. And if you happen to have gotten negative ratings from the first couple sales you made, it can be practically impossible to sell at all!

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One of the first things for you to realize is that your early sales on eBay are extremely important. With some positive ratings early on, you will have a much easier time making sales later on. Early on, you should try selling some lower-priced items on eBay, even though you might lose some money from these sales. Once you do this, you will be able to sell a number of items quickly, which will help you make more money in the long run than you would otherwise have been able to do.

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Ship these early items as promptly as possible, and also take great caution to make sure the items are in good shape and do not become damaged. You should also include a note to the buyer, in which you thank them for their business and remind them to rate their experience shopping with you; you will begin to accumulate positive ratings after just a few low-priced sales! With these positive ratings, you will be set to start selling your higher-priced items, as people will buy from you with confidence. And as you continue to take good care of your customers, your rating will continue to climbe the longer you remain in business.

How To Draw Readers To Your Website

You need to know how to draw readers to your website – and this goes for any time of website at all, regardless of whether it is for business or just for fun. After all, a website has no real purpose if it has no real readers – and readers are not likely to simply “happen upon” a site! No matter what kind of site you run, the principles for getting the word out there are the same; and of course, you have to make sure you get the word out there!

You need to make sure your website is appealing; this is the first step in creating a website that will draw readers. You not only need to make it your goal to create a website that readers want to visit; your goal should also be to design the website so people actually want to “hang out” on it! In order to create this, you need to either know what you are doing, or you need to hire someone who knows what they are doing!

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You also need to flood your website with content that will be both appealing and useful to your prospective readers. Creating an “appealing” feel does not just go for fun websites, either; it also goes for businesses, as “useful information” will not be enough to keep readers around! Before you can begin to draw readers, you will need to have content built up; this means that you should not worry about readers early on. The site will be ready when readers start to come if you take the time early on to focus on adding as much content as you can every day.

After you have built an appealing website and have loaded it with content, you will be ready to start attracting readers. The best way for you to start attracting new readers will be to make sure the content on your website encourages early readers to share with others. This can be anything from funny, engaging stories to videos your readers will want to share to contests that people will have to visit the website if they want to enter. Eventually, your website will start to grow and grow as all your readers spread the word for you, and you will be able to kick back and enjoy the growth, with your only responsibility being to keep adding more and more content!

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