In our last post we looked at reasons for wanting to start your own business. Lets take a look at the Investigation Phase, and also your business options. There are businesses & careers that are suited to personality types, so the first thing you must discern is “Which personality type am I?”
Hippocrates first observed the different styles around 460 BC when he categorized the four distinct styles of human behavior. The terms have changed over the years as different authors have renamed them.
Fulfiller, Analytical, Melancholy, or C profile
This is an introverted personality who is serious, quiet, thorough, orderly, matter-of-fact, logical, realistic, and dependable. They take responsibility, are well organized, know what should be accomplished and work steadily toward it disregarding distractions. They are careful calculators. 20% of this group become accountants.
The Mechanics, Amiable, Phlegmatic, S profile
These are also introverts and are cool onlookers. They are quiet, reserved, observing, and analyzing life with a detached curiosity and have unexpected flashes of original humor. They’re usually interested in cause and effect, how and why mechanical things work, and in organizing facts using logical principles. They usually are craftsmen, mechanics, or handymen with about 10% become farmers.
The Doers, Driver, Choleric, D profile
These people are extraverts who are good at on-the-spot problem solving, don’t worry, enjoy whatever comes along, are adaptable, tolerant, and generally conservative in values. They tend to like mechanical things and sports, and dislike long explanations. They are best with “real” things that can be worked, handled, taken apart, or put together. About 10% of this type go into marketing or become impresarios.
The Executives, Social, Sanguine, I profile
These are another extrovert group and are hearty, frank, decisive leaders in activities and usually good in anything that requires reasoning and intelligent talk, such as public speaking. They’re usually well informed and enjoy adding to their fund of knowledge. They may sometimes appear more positive and confident than their experience in an area warrants. They’re sometimes called “judgers” and “thinkers” and 21% of this group become legal administrators.
To give you a thumb nail sketch, ladies, see if you can pick your personality as I describe this illustration.
There are the four basic temperaments (or Personality Types) that all approach a twenty-two story building that is going up in flames. There is a lady leaning out the twelfth floor screaming “Help….help…fire….fire!”
The Mechanics profile strolls onto the scene, looks to the left looks to right….fifteen minutes later says, “Well isn’t anybody going to do something?”
The Fulfiller profile marches onto the scene… whips out her clipboard, calls for building schematics, calculates they will need 3382 linear feet of hose, 3.2 fire trucks, and 33,000 gallons of water to quench the fire.
The Doers profile charges onto the scene, yells at the guy next to her to call 911, points to the guy in front of her… “Hey you, start the water brigade”… grabs the guy walking past her….gives him a shove, and cautions “You get out of my way.”
The Executives profile bounces onto the scene, spins and giggles. She sees the excitement, and thinks to herself, “There’s bound to be new friends here…cool bonfire…who’s got the marshmallows?”
We are all a wonderful blend of these temperaments. They are by no means meant to pigeon hole you, but rather to help better understand that we are wired a certain way. As you saw from the illustration, though all four temperaments all approached the same situation, yet they reacted to it very differently.
Recommended reading for more depth on personality types are: Personality Plus by Florence Littauer: You’ve got Style by Robert A. Rhome
To go into each personality type would be far too complicated, but to give you an idea of the roles that personality types could fall into, look at the following list. Besides the categories we covered in depth here are some simply broken down into Introvert or Extrovert Personality.
Introverts choose businesses or careers that satisfy being:
Nurturers, Guardians, Artists, Scientists, Protectors, Idealists
Extraverts are usually:
Performers, Visionaries, The Inspirers, Givers, Caregivers.
The second part of the Investigating Phase is looking at your business options. Which we will examin these options in the next post.